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Photos - Sonakshi Sinha inaugurates Provogue’s new store

Catch the stills of the glamorous Provogue ambassador Sonakshi Sinha
Date: Mon, Apr 18, 2011
 
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Sonakshi Sinha

Sonakshi Sinha

Though she donned only ghagra cholis and sarees for her debut film Dabangg, the gorgeous Sonakshi Sinha is touted to be a new style icon, thanks to her several public appearances where we see her in amazing trendy clothes. Sonakshi was present at the leading fashion brand Provogue’s new store launched in A S Rao Nagar, Hyderabad.

The Dabang girl who was recently roped by Provogue as the face for their latest Summer/Spring collection and “LIVE MAD” campaign for the women’s wear was spotted at her fashionable best. The actress was delighted to be a part of this magnum-opus store by Provogue and even shared her views regarding the revolution the brand has brought in the fashion fraternity. LIVE MAD defines a state of mind, which represents the spirit of New India. It embraces the concepts of to Care more than others, think wise; Risk more than others, think safe; Dream more than others, think practical; expect more than others, think possible; live more than others, Live Mad. LIVE MAD says that there's no success without a touch of madness.

On being enquired regarding the opinion on the campaign and the brand, Sonakshi Sinha said: “Provogue is a brand known for its innovative designs and believes in going beyond the realm of the fashion trends. I am proud to be a part of the brand which depicts the free and young spirit of our country.” The Summer/Spring collection which has been designed with innovation has a perfect blend of the current fashion trend with elegance.


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