Model-turned-actor Milind Soman is leaving no stone unturned to promote his first film as a producer 'Rules'.
The actor is said to have tied up with Dignity Foundation to organize free shows of the film in Mumbai, Delhi, Kolkata and Bangalore a week before its release on September 5.
The good thing is that the free screenings would be open to anyone and everyone who intends to see the film. But there is a condition: Anyone walking into the preview theatre for a free screening of the movie must be accompanied by his grandparents.
And Milind seems to have a sound enough reason for this condition. 'Rules' revolves around the relationship between a grandmother [Tanuja] and her granddaughter [Meera Vasudevan]. That is why such a condition has been imposed.