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Sex sells, but who is buying?
28th Nov 2003   23.46 IST
By ApunKaChoice Bureau  


It is a common misconception among some Bollywood filmmakers that they can attract more crowds to cine theatres by having hot, skimpily clad girls in their films.

The debacle of ‘Boom’ has become a fitting example for those directors who think that sex sells in Indian movies. Despite the presence of hot babes Padma Lakshmi and Katrina Kaif the movie bit the dust at the marquee.

And now has come another movie Janasheen that has former Miss India-Universe Celina Jaitley in an ‘eye-raising’ role.

Many portions of the movie show Celina (who plays a violinist in the film) dressed in a tiny Bikini.

Wonder what kind of a musical inspiration she gets after doffing off her dresses.

And joining Celina in the skimpily clad act in the movie is newcomer Pinky Hirani and even Fardeen Khan.

There is a sequence that shows Fardeen flaunting his bare chest and legs while sauntering on a beach in small underwear.

But even the presence of hot Celina and pinky is not drawing crowds to the theatres. Cine buffs are rather heading to see the emotional drama Kal Ho Naa Ho, which has been under Censor scissors for four objectionable scenes.

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