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Bollywood factory that taps undiscovered talent
09th Apr 2004   19.47 IST
By ApunKaChoice Bureau  


Ram Gopal Varma’s film production company is rightly called the Factory. A company that aims at tapping the undiscovered talent, ‘The Factory’ is on the roll with seven more productions to be released in 2004.

RGV is undoubtedly a producer who defies the Bollywood convention. While other producers like to play it save, Varma likes to gamble on newcomers.

In the last one year only, Varma has given major directorial breaks to untried talent like Chandan Arora in Main Madhuri Dixit Banna Chahti Hoon, Sridhar Raghavan in Ek Hasina Thi and now Shimit Amin whose Ab Tak Chappan is the surprise hit of the season.

The good thing about ‘The Factory’ is that it provides a coordinated platform for all the individual units who're working together. Varma’s job is only restricted to finalizing the subject and director. After that Varma leaves the project entirely to the director. That is why each of his productions has a life of their own.

Presently, the Factory is involved in a number of productions like Gayab (Tusshar Kapoor and Antara Mali), the two-version Galti Se/Jaan-Boojh Ke (featuring Anil Kapoor), ‘James’ (introducing Mohit Alaawat), Darnaa Zaroori Hai (a sequel to Darna Manaa Hai ), ‘D’ (a prequel to ‘ Company ’) and Naach (featuring Abhishek Bachchan ) which Varma is co-directing with Kiran Reddy.



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