A number of Bollywood stars are making good money by endorsing different products.
Amitabh Bachchan is one Bollywood star who stands out for the number of products he has endorsed.
Just a few weeks back the superstar signed the whopping 100-million deal with the cosmetic company Emami. And a few days back Amitabh signed another deal with Eveready Industries Ltd. to promote company's batteries on the television and other media advertisements. Besides these two Big B is also the ambassador to Dabur, Nerolac Paints etc.
Recently, Coke roped in Vivek Oberoi as a brand ambassador for its new product Vanilla Coke, which is Coca-Cola spiked with vanilla flavour. Vivek has shot an ad for the company's new product in which he dons the Elvis Presley look.
Other Bollywood stars like Shahrukh Khan , Saif Ali Khan and Preity Zinta are known for their endorsement of soft drink Pepsi. In fact, Preity, has recently been signed in by the TVS people for endorsing their two-wheelers. Incidentally the actress in her early days had come to people's notice through Liril and Perk commercials.
Product endorsements usually mean easy money for the stars who can cash on their popularity with masses. Amitabh Bachchan says his main reason for product endorsements in the past has been the need of finances to revive his sunken film production company. For others it is a good source of side income.