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Sushmita-SRK ‘tagged’ off-screen
20th Nov 2004  10.41 IST
By ApunKaChoice Bureau  


Main Hoon Na was a runaway hit and the chemistry between Sushmita Sen and Shah Rukh Khan was so amazing that it left everybody wondering that why the two were not paired together earlier.

But now Sushmita and SRK are coming together again, but not in a movie but off-screen as brand ambassadors of TAG Heuer.



TAG Heuer, the Swiss luxury sports watch firm on Wednesday announced that Sushmita, India's first Miss Universe, would be their first woman brand ambassador for India.

According to TAG Heuer, Sushmita is no ordinary woman. Her exuberance and appeal are qualities that have been captured in the TAG Heuer campaign.

Welcoming Sushmita as the Swiss luxury sports watch firm's new face in India, SRK said he looked forward to working with her in the coming days.

Recently, there has been a spurt in watch companies signing Bollywood stars as their Brand Ambassadors.

Aamir Khan was signed recently by Titan for an undisclosed amount and Aishwarya Rai and Yana Gupta already endorse Longines and Dior respectively.



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