Ash's new campaign with Coca Cola 28th Feb 2005
09.25 IST
By ApunKaChoice Bureau
Close on the heels of Pepsi signing up item bomb Yana Gupta for its soft drink brand 7UP, Coca Cola has announced its new campaign with the gorgeous Aishwarya Rai and Rajpal Yadav to promote its cola drinks.
Ramping up its promotional campaign ahead of the summer season, Coca-Cola India said the new campaign would begin with a TV ad featuring Coca-Cola brand ambassador Ash and comedian Rajpal.
The campaign would also include an 'under-the-crown' promotion with cash prizes totalling up to Rs 1 crore.
Earlier, Pepsi kicked off a new campaign for its lemon-line drink 7UP with Fido Dido and Yana as the new brand mascots, expecting significant growth in both value and volume terms in the year ahead.
Ash's new campaign with Coca Cola
