Hrithik’s rendezvous with the kids continues 20th Mar 2005
11.28 IST
By Agencies
His popularity with the kids soared with the super success of Koi Mil Gaya and now Hrihik Roshan has something new for the kids.
After Karisma Kapoor , now Hrithik will promote Rasna soft drink in the summer season ahead.
The Rs 250-crore Rasna Ltd., the leader with 93 per cent share of the Soft Drink Concentrates market, has signed Hrithik as its new brand ambassador.
Last year, Karishma endorsed the Rasna flavoured drinks their main target audience being kids.
As part of Rasna's marketing strategy for summer 2005, Hrithik will star in a fresh advertising campaign along with Rasna kid Anuj Pandit.
Noted adman Prahlad Kakkar has directed the two new television commercials for Rasna's popular existing range -- Rasna JucUp and Rasna Cola Cola -- which will hit television channels soon.
''Hrithik is the epitome of strong family values and honest commitment, similar to the values that Rasna embodies. Together, he and Rasna symbolise true Indian values and strengths,'' Rasna CMD Piruz Khambatta says.
RSS
Hrithik’s rendezvous with the kids continues
