The show will be the first to export the entire concept to an international market. "In the past, Indian broadcasters have been a major importer of international game show formats, but never an exporter. This is all set to change with this unique show," says an official source of SaharaOne.
Mission Ek Crore will encourage people to win by spending more and more money.
"It is a challenging experience to be part of a show which actually instigates the participant to spend more to win rather than just have intellectual capital," says Dutt.
"It is a brilliant opportunity to be a part of the dynamic & growing SaharaOne Ttelevision as well as such an interesting and interactive show like Mission Ek Crore for the first time on Television."
Sanjay Dutt's television debut
