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Ram Gopal VarmaA movie invitation with a coffin!
14th Apr 2006  16.05 IST
By Agencies  


Trust filmmaker Ram Gopal Varma to come up with innovative ideas to promote his movies.

With Ramu's spooky film Darna Zaroori Hai ready to hit the theatres on April 28, the film's promotional team has designed a unique concept to create the 'fear factor' by sending out invites to mediapersons and distributors in coffin-shaped black packs.




Film's spokesman Ravi Prakash told a news agency about this idea: "Everyone fears death the most in life and a black coffin is symbolic of it. Therefore, we thought this kind of invite format is apt for a film which is all about fear."

'Darna Zaroori Hai' is a unique film in many ways. It has six 'spine-chilling' stories, each of about 15 minutes. The movie has a huge starcast including Amitabh Bachchan , Anil Kapoor , Arjun Rampal , Ritesh Deshmukh , Randeep Hooda , Sunil Shetty , Mallika Sherawat , Bipasha Basu , Sonali Kulkarni , Isha Koppikar , Rajpal Yadav and Makarand Deshpande.

Another unique point of the movie is that it has been made by seven directors, who, besides Varma, are Sajid Khan, Chakravarthy, Manish Gupta, Jijy Philip, Prawal Raman and Vivek Shah.

The movie's music, too, is by three composers including Nitin Raikwar, Taabish Romani and Shailendra Barve.



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