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Amitabh BachchanIIFA : Amitabh launches book on Hindi cinema
15th June 2006  20.00 IST
 


On the opening day of the seventh International Indian Film Academy (IIFA) weekend in Dubai, Bollywood superstar Amitabh Bachchan launched a book on Hindi cinema.

Amitabh, who is the brand ambassador for IIFA, launched the book 'Lights, Camera, Masala' on Wednesday along with filmmaker Karan Johar at a hotel in Dubai.




The book, written by screenwriter, filmmaker and a well-known critic, Naman Ramachandran, provides a peek into the glitz, glamour and the process of filmmaking in Hindi cinema.

It takes readers behind the camera through two fictitious characters Ravi and Vijay. The book also includes viewpoints of celebrated stars like Amitabh Bachchan, Shah Rukh Khan , Aishwarya Rai and filmmakers like Ramesh Sippy and Karan Johar .

Published by India Book House, the book also includes photo essays by Sheena Sippy.

Earlier, while kicking off the festival, Amitabh spoke about the fast spreading reach of Hindi films worldwide.

"The West was earlier cynical about our movies. They were an object of ridicule for the songs and dances. But today they (west) not only enjoy the songs and dances, but also the story characters," Mr Bachchan said.

Speaking about Dubai, Amitabh said he was amazed at the pace at which the city moved forward.

"Dubai is the meeting point of the best of the East and the West and its proximity to India makes it an attractive destination among Indians," he said.

IIFA weekend will conclude on Friday, June 16, with the grand awards ceremony.

(With inputs from agencies)



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Amitabh Bachchan
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