German magazine launched with Shah Rukh Khan on the cover 07th Sept 2006
14.00 IST
By Agencies
Seeking to capitalise on the growing popularity of Indian culture, food and Bollywood, a German magazine has been launched with superstar Shah Rukh Khan on the cover.
"The market in Germany concerning India as a travel destination, economy partner and Bollywood has a big scope. You can find magazines and newspapers about everything in our country but until now no one touched these topics," said Michaela Ohrem, editor-in-chief of Indien-Magazin.
Ohrem, who was contemplating the idea for quite some time, decided to take the plunge soon after seeing response to Yash Chopra 's cross-border romance Veer Zaara starring SRK, Preity Zinta and Rani Mukherjee , screened as a part of 55th Berlinale Film Festival.
The first issue features reports on Toy Train of Darjeeling and Darjeeling Tea, Farhan Akhtar 's Don (starring SRK), Aishwarya Rai starrer Umrao Jaan , Indian cuisine and Bollywood shows in Germany.
According to a press statement, fans, booked their copies a week in advance and publishers registered a big sale.
For the time being the magazine will come every second month in Germany. But the publishers are in negotiations with a Swiss company to launch Indien-Magazin in Switzerland as well.
RSS
German magazine launched with Shah Rukh Khan on the cover
