HOME | SCOOP!! & NEWS | BOLLYWOOD What Hrithik Roshan will promote in 'Dhoom 2'12th Nov 2006 14.00 IST By Agencies Brand promotion in Bollywood movies is not a new trend and Hrithik Roshan endorses the biggest brand in the world. So, extending its successful brand promotion exercise achieved through Rang De Basanti , Coca Cola is planning a repeat of the same with Dhoom 2 , which has Hrithik in the role of a suave thief. 
Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom 2' avtaar and the company plans a 360-degree promotion exercise. The ad shot in Mumbai has been directed by none other than the director of 'Dhoom 2' Sanjay Gadhvi utilising elements involved in the same movie – a rarity in Bollywood. Apart from depicting Hrithik in his 'Dhoom 2' looks, the advertisement will also have exclusive visuals from the movie, the sources said. The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbuster 'Rang De Basanti'. It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer Taal . 'Dhoom 2', which is scheduled to release on November 24, 2006, also stars Ash, Abhishek Bachchan , Bipasha Basu and Uday Chopra . (The picture shows Hrithik in a still from 'Dhoom 2'). Related Hrithik Roshan Rang De Basanti Dhoom 2 Sanjay Gadhvi Aamir Khan Aishwarya Rai Akshaye Khanna Taal Abhishek Bachchan Bipasha Basu Uday Chopra |
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