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Hrithik RoshanWhat Hrithik Roshan will promote in 'Dhoom 2'
12th Nov 2006  14.00 IST
By Agencies  


Brand promotion in Bollywood movies is not a new trend and Hrithik Roshan endorses the biggest brand in the world.

So, extending its successful brand promotion exercise achieved through Rang De Basanti , Coca Cola is planning a repeat of the same with Dhoom 2 , which has Hrithik in the role of a suave thief.



Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom 2' avtaar and the company plans a 360-degree promotion exercise.

The ad shot in Mumbai has been directed by none other than the director of 'Dhoom 2' Sanjay Gadhvi utilising elements involved in the same movie - a rarity in Bollywood.

Apart from depicting Hrithik in his 'Dhoom 2' looks, the advertisement will also have exclusive visuals from the movie, the sources said.

The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbuster 'Rang De Basanti'.

It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer Taal .

'Dhoom 2', which is scheduled to release on November 24, 2006, also stars Ash, Abhishek Bachchan , Bipasha Basu and Uday Chopra .

(The picture shows Hrithik in a still from 'Dhoom 2').

Related
Hrithik Roshan
Rang De Basanti
Dhoom 2
Sanjay Gadhvi
Aamir Khan
Aishwarya Rai
Akshaye Khanna
Taal
Abhishek Bachchan
Bipasha Basu
Uday Chopra





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