ApunKaChoice : Bollywood

HOME | SCOOP!! & NEWS | BOLLYWOOD

Hrithik RoshanWhat Hrithik Roshan will promote in 'Dhoom 2'
12th Nov 2006  14.00 IST
By Agencies  


Brand promotion in Bollywood movies is not a new trend and Hrithik Roshan endorses the biggest brand in the world.

So, extending its successful brand promotion exercise achieved through Rang De Basanti , Coca Cola is planning a repeat of the same with Dhoom 2 , which has Hrithik in the role of a suave thief.



Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom 2' avtaar and the company plans a 360-degree promotion exercise.

The ad shot in Mumbai has been directed by none other than the director of 'Dhoom 2' Sanjay Gadhvi utilising elements involved in the same movie - a rarity in Bollywood.

Apart from depicting Hrithik in his 'Dhoom 2' looks, the advertisement will also have exclusive visuals from the movie, the sources said.

The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbuster 'Rang De Basanti'.

It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer Taal .

'Dhoom 2', which is scheduled to release on November 24, 2006, also stars Ash, Abhishek Bachchan , Bipasha Basu and Uday Chopra .

(The picture shows Hrithik in a still from 'Dhoom 2').

Related
Hrithik Roshan
Rang De Basanti
Dhoom 2
Sanjay Gadhvi
Aamir Khan
Aishwarya Rai
Akshaye Khanna
Taal
Abhishek Bachchan
Bipasha Basu
Uday Chopra





Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Priyanka Chopra Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Alia Bhatt | Surveen Chawla | New Hindi Movies

Sidharth Malhotra clueless how link-up rumours with Alia Bhatt started
‘Why now?’ wonders Sidharth Malhotra when he’s been hanging out with Alia for so long
Pix: Dashing Salman Khan on sets of ‘Prem Ratan Dhan Payo’
Hot cover: Varun Dhawan shows his six-pack on Stardust
First Look: Sunny Leone in comedy film 'Kuch Kuch Locha Hai'
Watch the trailer of ‘Fast and Furious’ spoof ‘Superfast!’
Salman Khan tests negative for swine flu
Trailer: Mani Ratnam’s 'O Kadhal Kanmani' looks a beautiful love story
Swine flu-struck Sonam Kapoor showing signs of speedy recovery
Box Office: 'Dum Laga Ke Haisha' makes Rs. 6 cr in opening weekend
After Sonam falls sick, Salman Khan to undergo swine flu test
Fitoor: Aditya Roy Kapur takes out Katrina Kaif for a drive
Must watch: Aishwarya Rai flaunts killer looks in Vogue photoshoot
Ranbir Kapoor reveals when he will get married
Sonam Kapoor down with swine flu; undergoing treatment at Mumbai hospital
Priyanka Chopra to play FBI trainee in US TV show 'Quantico'

AKC HOT INDEX

ECARDS > Valentines Day, New Year, Diwali, Birthday, Valentines, Love, Christmas
CardWeaver.com > Birthday, Holi

MOVIES


celebs wallpapers the celeb A-Z
who's in Freida Pinto | Anushka Sharma | Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Dev Patel | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Chitrangada Singh | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Mandira Bedi | Shahana Goswami | Konkona Sen Sharma | Kangana Ranaut | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Nandana Sen | Malaika Arora | Shweta Kumar | Namitha | Kalki Koechlin | Mahi Gill | Shakeela | Lara Dutta | A R Rahman | Trisha | Shruti Haasan | Neetu Chandra | Shriya Saran | Padma Lakshmi | Emma Watson | Kelly Clarkson | Britney Spears | Anne Hathaway | Anjana Sukhani | Tila Tequila | Soha Ali Khan | Priyamani | Sonal Chauhan | Vaishali Desai | Jackky Bhagnani | Kristen Stewart | Robert Pattinson | Neil Nitin Mukesh | Shiney Ahuja | more...