What Hrithik Roshan will promote in 'Dhoom 2' 12th Nov 2006
14.00 IST
By Agencies
Brand promotion in Bollywood movies is not a new trend and Hrithik Roshan endorses the biggest brand in the world.
So, extending its successful brand promotion exercise achieved through Rang De Basanti , Coca Cola is planning a repeat of the same with Dhoom 2 , which has Hrithik in the role of a suave thief.
Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom 2' avtaar and the company plans a 360-degree promotion exercise.
The ad shot in Mumbai has been directed by none other than the director of 'Dhoom 2' Sanjay Gadhvi utilising elements involved in the same movie – a rarity in Bollywood.
Apart from depicting Hrithik in his 'Dhoom 2' looks, the advertisement will also have exclusive visuals from the movie, the sources said.
The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbuster 'Rang De Basanti'.
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What Hrithik Roshan will promote in 'Dhoom 2'
