ApunKaChoice : Bollywood

HOME | SCOOP!! & NEWS | BOLLYWOOD

Hrithik RoshanWhat Hrithik Roshan will promote in 'Dhoom 2'
12th Nov 2006  14.00 IST
By Agencies  


Brand promotion in Bollywood movies is not a new trend and Hrithik Roshan endorses the biggest brand in the world.

So, extending its successful brand promotion exercise achieved through Rang De Basanti , Coca Cola is planning a repeat of the same with Dhoom 2 , which has Hrithik in the role of a suave thief.



Company sources said, Hrithik will feature in Coke's new advertisement in his latest 'Dhoom 2' avtaar and the company plans a 360-degree promotion exercise.

The ad shot in Mumbai has been directed by none other than the director of 'Dhoom 2' Sanjay Gadhvi utilising elements involved in the same movie - a rarity in Bollywood.

Apart from depicting Hrithik in his 'Dhoom 2' looks, the advertisement will also have exclusive visuals from the movie, the sources said.

The company had been adopting a strategic brand promotion exercise through Bollywood and the latest being Aamir Khan blockbuster 'Rang De Basanti'.

It had also made similar attempt with Aishwarya Rai and Akshaye Khanna starrer Taal .

'Dhoom 2', which is scheduled to release on November 24, 2006, also stars Ash, Abhishek Bachchan , Bipasha Basu and Uday Chopra .

(The picture shows Hrithik in a still from 'Dhoom 2').

Related
Hrithik Roshan
Rang De Basanti
Dhoom 2
Sanjay Gadhvi
Aamir Khan
Aishwarya Rai
Akshaye Khanna
Taal
Abhishek Bachchan
Bipasha Basu
Uday Chopra





Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Priyanka Chopra Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Alia Bhatt | Surveen Chawla | New Hindi Movies

Snapshot: Shahid Kapoor celebrates Rakhi with sister Sanah
Shahid and Sanah celebrate Raksha Bandhan
Pix: Shah Rukh Khan wraps up ‘Dilwale’ song shoot with Kajol in Iceland
Pix: Salman Khan celebrates Rakhi with sister
Katrina Kaif says her blood boils on being called Ranbir’s girlfriend!
Gorgeous Jacqueline Fernandez covers Cine Blitz
Do you like Sidharth Malhotra’s quaint look for ‘Baar Baar Dekho’
Esha Gupta brings sexy back as Maxim cover girl
Salman Khan chops Sooraj Pancholi-Athiya Shetty kiss from ‘Hero’
Watch Bollywood’s first stop-motion song: ‘Lip To Lip De Kissiyan’ has Imran, Kangana on kissing spree
You won’t believe what Katrina Kaif said about her marriage plan with Ranbir Kapoor
Check out the new title of Katrina Kaif, Sidharth Malhotra’s movie ‘Kal Jisne Dekha’
Watch song: 'Khoya Khoya' from 'Hero' tugs at your heartstrings
Hollywood Reporter names Priyanka Chopra as one of the top 10 TV stars to watch out for
All is well in my paradise: John Abraham
'Phantom' movie review: A revenge you wish was smarter

AKC HOT INDEX

ECARDS > Valentines Day, New Year, Diwali, Birthday, Valentines, Love, Christmas
CardWeaver.com > Birthday, Holi

MOVIES


celebs wallpapers the celeb A-Z
who's in Freida Pinto | Anushka Sharma | Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Dev Patel | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Chitrangada Singh | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Mandira Bedi | Shahana Goswami | Konkona Sen Sharma | Kangana Ranaut | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Nandana Sen | Malaika Arora | Shweta Kumar | Namitha | Kalki Koechlin | Mahi Gill | Shakeela | Lara Dutta | A R Rahman | Trisha | Shruti Haasan | Neetu Chandra | Shriya Saran | Padma Lakshmi | Emma Watson | Kelly Clarkson | Britney Spears | Anne Hathaway | Anjana Sukhani | Tila Tequila | Soha Ali Khan | Priyamani | Sonal Chauhan | Vaishali Desai | Jackky Bhagnani | Kristen Stewart | Robert Pattinson | Neil Nitin Mukesh | Shiney Ahuja | more...