ApunKaChoice : Bollywood


Shilpa ShettyWhat Shilpa Shetty has gained from 'Big Brother'
21st Jan 2007  18.00 IST
By Agencies  

Despite the racist slurs, insults and tears that she has had to deal with in the big, bad world of the reality show 'Big Brother', Shilpa Shetty would have at least one reason to cheer when she comes out - her sagging career has got the most unexpected, but strongest boost yet.

"Shilpa has not really had a hit since Dhadkan , which was almost seven years ago. However since the unexpected outrage in UK since the Big Brother episode, her graph has suddenly shot up," trade analyst Taran Adarsh said.

"Companies in the UK are sure to be looking at endorsement deals and her acting career will pick up after this," Adarsh said.

The 31-year-old actress has cut down on the number of films she is doing in the hope that she will get to do "meaningful" roles, but that hasn't really worked for her. She did win critical acclaim for her role as a HIV positive woman in Phir Milenge but since then has not played a notable role.

"Distributors in the UK and advertisers are sitting up and taking notice. Whether its a publicity stunt or a genuine incident, it has definitely given a huge boost to her career and that too internationally," a film industry observer said.

Shilpa's next film is Anurag Basu 's Metro in which she plays a wife struggling with the stress of city life and a crumbling marriage.

Ratings of "Big Brother" have gone hit the roof after a furore on alleged racist comments directed at Shilpa by fellow contestant Jane Goody, who has been evicted from the UK show.

"Not just in the UK, but when she does come out there will be a mad rush to sign her on by Indian producers as well," Adarsh added.

Meanwhile, Goody, the loud-mouthed tormentor of Shilpa, has admitted that she made racist comments about the Indian actress.

"She (Shetty) was a victim of bullying and racism, yes. I can understand why she would have said that," Goody told the News of the World.

"I am not going to justify my actions because they were wrong. I was shocked to see how I behaved. I was shocked and disgusted at myself," she said.

Goody said she would be donating her fee for appearing on the show to charity.

Goody's on-screen disputes with Shilpa sparked criticism and complaints. Almost nine million people watched her apologise and deny racism on Channel 4 on Friday, according to early ratings.

Goody made her name on the non-celebrity version of Big Brother in 2002. Since then she has earned millions of pounds through TV shows, magazine deals, an autobiography, a perfume and fitness DVDs.

Public relations Guru Max Clifford said: "ironically, the programme that made her could be the programme that breaks her."

Goody faces an "uphill task" to rescue her career, he said.

On being shown clips of herself by host Davina Mccall, Goody admitted her behaviour was "nasty". "I'm not racist, but I can see why it has had the impact it's had," she said.

"I look like one of those people I don't like."

When shown TV headlines of the political fallout and the reaction in India, Goody responded; "that's intense. I apologise to anyone I offended."

Her comments included calling Shilpa "Shilpa Poppadom".

She said "I'm disgusted in myself for saying what I have just seen myself saying. I do not approve of any of my actions and I do not approve of the words that came out of my mouth."

The audience for Goody's post-eviction interview peaked at 8.8 million, according to unofficial overnight figures.

The show itself averaged between 7.4 and 7.8 million between 2230 and 2300, while an earlier estimate from 2030 to 2130 averaged 7.4 million.

They were the highest viewing figures in Celebrity Big Brother's history and beat the 7.7 million who watched the last non-celebrity final in August - which was Channel 4's largest audience of 2006.

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