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Aishwarya Rai pumps up the Brand Bachchan value
23rd Apr 2007 14.00 IST
By Agencies

With the gorgeous Aishwarya Rai entering the Bachchan family-fold, the “Bachchan brand” value has now crossed the above Rs 700 crore mark.

According to financial analysts and trade experts, the Bachchan brand value is worth Rs 700 crore as Bollywood mega superstar Amitabh Bachchan and his son Abhishek Bachchan are brand ambassadors for various products.

Ash, becoming a part of the family now, could add to that value by several crores.

Among the actors who endorse products, Bachchan, Aamir Khan and Shah Rukh Khan are the highest paid stars who charge between Rs 4-5 crore for a single brand.

Ash, who was chosen by Time magazine’s Asia edition as one of Asia’s ‘100 most influential people’, is the brand ambassador for products like L’Oreal, Nakshatra Diamonds and Lux, to name a few.

Bachchan endorses products such as Reid & Taylor, ICICI Bank, Nerolac, Dabur India, Pepsi, Parker pens and Cadbury chocolates.

Abhishek endorses Ford Fiesta, Omega, Radio Big 92.7 FM, Motorola, LG Home Appliances, and American Express, among others.

Bachchan charges upto Rs 5 crore per ad, followed by Ash with Rs 3 crore per ad while Abhishek is not far behind. Abhishek’s brand value has recently gone up after delivering hits like Guru and Bunty Aur Babli .

The three stars have their own clientele and cashing in on the marriage, L’Oreal has introduced a limited edition lipstick shade under its colour riche range, tender beige for their brand ambassador Ash.

“This is the first time we have done something like this. We have never done this before,” says a L’Oreal spokesperson. The lipstick will be launched later across the country.

The more the Bachchans keep the marriage details a secret, the more people are going crazy. Brands are falling over each other to get the elusive Bachchans and their new bahu together.

Some of the other cricketers/ filmstars who have their own successful brands include Kajol and Ajay Devgan , M S Dhoni, Sachin Tendulkar, Rahul Dravid and Akshay Kumar to name a few.

The Bachchans have a huge fan following and whatever they do, fans emulate them. The products endorsed by them will be purchased by fans, adman Prahlad Kakkar said.

According to the trend today, filmstar marriages not only have entertainment value but are profitable business ventures worth several crores.

The case in point being the recent Elizabeth Hurley - Arun Nayar wedding held in Jaipur, the rights of which were sold to Hello! magazine for one million pounds.

But amidst all this the Bachchans are the main beneficiaries who will be laughing all the way to the bank.

Related
Aishwarya Rai
Amitabh Bachchan
Abhishek Bachchan
Aamir Khan
Shah Rukh Khan
Guru
Bunty Aur Babli
Kajol
Ajay Devgan
Akshay Kumar
Elizabeth Hurley


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