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HOME | SCOOP!! & NEWS | BOLLYWOOD When Amitabh Bachchan propagated the message of 'Global Cool'14th June 2007 14.00 IST By Agencies IIFA brand ambassador and Bollywood mega superstar Amitabh Bachchan propagated the message of 'Global Cool' at the picturesque county of Yorkshire in northern Britain where the awards were held over the past weekend. The IIFA weekend was not just about the awards. This year the awards propagated the message of "Global Cool" by asking people to reduce carbon emissions.
"We are not asking much from the people. If they just make a small effort and change their lifestyle, it will make a huge difference," Bachchan said. Over the past weekend, the picturesque county of Yorkshire in northern Britain earned the label of a Bollywood hotspot after the IIFA awards ceremony. The three-day IIFA weekend held in five cities of the county not only gave the huge expatriate populace a glimpse of their favourite stars but also boosted the tourism potential of Yorkshire. "We were asked many a time why we invested so much in getting the IIFA here, but for us the question is purely of getting in as many tourists as possible. Indians are the biggest spenders in the UK and we want to cash in on that," Judith Donovan, chairperson of the Yorkshire Tourist Board, said during the weekend. The event was attended by the who's who of Bollywood, thus lending huge visibility to the Yorkshire Tourism campaign, what with posters put up all over the place and aggressive news coverage provided by local news channels. But business aside, it was time for Englishmen to get a taste of real Bollywood masala at the awards night on Saturday as Shilpa Shetty , Salman Khan , Abhishek Bachchan and Akshay Kumar danced their way into Yorkshire. While Hrithik Roshan walked away with the Best Actor award for Krrish , Rani Mukherjee got the Best Actress trophy for her performance in Kabhi Alvida Naa Kehna . Cult movie Rang De Basanti was adjudged the Best Film while Rajkumar Hirani was named the Best Director for Lage Raho Munnabhai . The weekend also saw a FICCI-IIFA global business forum, a celebrity cricket match and lots of film promotions and star sightings. Related Amitabh Bachchan Shilpa Shetty Salman Khan Abhishek Bachchan Akshay Kumar Hrithik Roshan Krrish Rani Mukherjee Kabhi Alvida Naa Kehna Rang De Basanti Rajkumar Hirani Lage Raho Munnabhai | CRICKET ZONE Live Cricket Coverage Song Lyrics ALSO READ scoop ~ Amitabh Bachchan plays a backpacker! ~ Karan Johar won't design Shah Rukh Khan's costumes ~ Jennifer Aniston steps in the pool with beau ~ Akshay Kumar-John Abraham to team up again? ~ Himesh Reshammiya wants to cut a dash as an actor ~ When Shah Rukh Khan played host to the Great Khali ~ Madhuri Dixit wanted to have a dozen kids ~ Madhuri Dixit wanted to have a dozen kids ( more in scoop ) happenings ~ Dharmendra against film stars joining politics ~ Nagesh Kukunoor doesn't want to be slotted in particular bracket ( more in happenings ) AKC HOT INDEX ECARDS > New Year, Diwali, Birthday, Valentines, Love, Christmas MOVIES Bhoothnath, Jimmy, Anamika, Mr. White Mr. Black, Tashan, U Me Aur Hum, Race, Jodhaa Akbar, Taare Zameen Par, Krazzy 4, Sarkar Raj , Jannat , Woodstock Villa , Thoda Pyaar Thoda Magic MUSIC Tashan , U Me Aur Hum celebs» the celeb A-Z who's in » Katrina Kaif | Rani Mukherjee | Aishwarya Rai | Gayatri Joshi | Mallika Sherawat | Bipasha Basu | Preity Zinta | Priyanka Chopra | Kajol | Neha Dhupia | Kareena Kapoor | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Vivek Oberoi | Sameera Reddy | Juhi Chawla | Sneha Ullal | John Abraham | Karisma Kapoor | Zayed Khan | Saif Ali Khan | Madhuri Dixit | Zeenat Aman | Payal Rohatgi | Abhishek Bachchan | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amitabh Bachchan | Meghna Naidu | Amrita Rao | Arjun Rampal | Mahima Chaudhary | Amrita Arora | Vidya Balan | Raima Sen | Riya Sen | Rekha | Rakhi Sawant | Rimi Sen | Bhumika Chawla | Nigar Khan | Tanushree Dutta | Yana Gupta | Deepal Shaw | Shilpa Shetty | Celina Jaitley | Deepika Padukone | Ranbir Kapoor | Sonam Kapoor | more... |
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