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Om Shanti OmShah Rukh Khan ready for competition with 'Saawariya'
15th Oct 2007  15.00 IST
By Agencies  


His Om Shanti Om is pitted against Saawariya , which has Sony Pictures splurging big money on its publicity, but Bollywood superstar Shah Rukh Khan says no amount of money can surpass the goodwill he has created.

"After this film people will love me. And nobody is going to use the money to oust the goodness that I have created," SRK told in a chat.




"The filmmaking business is already an expensive thing but then there is a market that is getting you that money back. I don't think you need to spend money to make money. Having said that, yes, outside players like Sony Pictures and Columbia Tristar are hugely moneyed," SRK added.

While 'Om Shanti Om' has been produced under SRK's own banner, Red Chillies Entertainment, 'Saawariya' has Hollywood studio Sony Pictures as co-producer. Both are releasing on November 9.

The King Khan is quoted to have said in a media report that he has nothing against Sanjay Leela Bhansali , who has directed him in Devdaas , saying "A role which will be remembered when I am gone".

SRK also said that he also nothing against the duo of Ranbir Kapoor and Sonam Kapoor - the lead pair of 'Saawariya', saying, "they have grown up in front of me".

SRK says, his competition, as a producer, is with Sony Pictures and he is all ready for it.

"You have to compete. And by god's grace after this film, I will have enough money to compete with them on money terms also."

He candidly described his much talked about six-pack abs in the eagerly awaited 'Om Shanti Om' as a marketing trick.

"The film is meant to be more celebrative and fun... I will not put it beyond the fact that it is a part of marketing to attract attention but it is also an inherent part of the story. It has a character that requires that kind of physique."

But the superstar believes that more than marketing and stars it is content that dictates the success of a film.

"There is no denying that content is king. If you have good content in a film and you present it in whatever manner... whether it is Chak De India , 'Om Shanti Om', Don or Swades , I think at the end of it all, people only like good content," said SRK, who was in the capital for the Hindustan Times Leadership Summit.

"There is nothing beyond content - no stars, no marketing."

Related
Om Shanti Om
Saawariya
Shah Rukh Khan
Sanjay Leela Bhansali
Devdaas
Ranbir Kapoor
Sonam Kapoor
Chak De India
Don
Swades





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