ApunKaChoice : Bollywood

HOME | SCOOP!! & NEWS | BOLLYWOOD

Taare Zameen ParHow children stole the thunder in 2007
31st Dec 2007  09.01 IST
By Agencies  


In 2007, the Hindi entertainment industry embraced the new-age marketing mantra of selling to and through children the most glaring example of which is Taare Zameen Par .

Never before had the industry taken films about children as seriously as it did this year. After decades of avoiding children's cinema, the dream merchants of Hindi filmdom did a complete turnaround and audiences were treated to nearly a dozen films about children and even one about a baby.




The most remarkable difference was that none of these films were funded by government bodies entrusted with the task of promoting children's cinema. They, instead, had big industry names associated with them.

The biggest was Aamir Khan 's directorial debut 'Taare Zameen Par' that not only drew standing ovation from critics, but also touched moviegoers and made the cash register ring.

Even Bobby Deol found himself charmed into doing a film about children and importance of education titled Nanhe Jaisalmer . Then there was Vishal Bharadwaj 's Blue Umbrella and Rahul Bose starrer 'Chain Kulii Ki Main Kulii' and a box-office dud 'Apna Asmaan'.

The Akshay Kumar starrer Heyy Babyy may not be exactly ideal for children to watch, but it was a laugh riot and a good watch for wannabe parents.

Moreover, there were a slew of animation films including 'Bal Ganesh', 'My Friend Ganesha' and the recently released Hanuman Returns directed by Anurag Kashyap .

Never before have so many films for children competed simultaneously with big-budget potboilers for the attention of producers, distributors, exhibitors and cine-goers.

Despite the fact that children have a major say in consumption patterns of Indian households and hence contribute to the success of a movie, the Hindi film industry has traditionally shied away from peddling children's films.

While the idiot box has been quick to grasp the value of catching them young and is inundated with channels dedicated to children and the advertising world routinely relies on children to sell products, Bollywood has been rather slow to learn the new marketing mantra.

In spite of successful children's films like Makdee that grossed over Rs.7 million and Hanuman that mopped up Rs.30 million, the industry prefers not to invest in films that feature children alone and instead go for films that appeal to children as well as adults like Koi Mil Gaya and Krrish that made Hrithik Roshan an icon among children and earned over Rs.180 million and Rs.410 million respectively.

The commercial success of 'Taare Zameen Par' in which Aamir has taken a backseat and child actor Darsheel Safary emerges as the star, gives hope that more such films will be churned out in the future.

Given that the usual rules are not working, filmmakers are turning to lesser-explored genres. And children's films are no longer seen as risky.

So it can be said that children are calling the shots at the box office.

Related
Taare Zameen Par
Aamir Khan
Bobby Deol
Nanhe Jaisalmer
Vishal Bharadwaj
Blue Umbrella
Rahul Bose
Akshay Kumar
Heyy Babyy
Hanuman Returns
Anurag Kashyap
Makdee
Hanuman
Koi Mil Gaya
Krrish
Hrithik Roshan
Darsheel Safary





Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Priyanka Chopra Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Alia Bhatt | Surveen Chawla | New Hindi Movies

LOL! Can you guess this actor dressed as Bajrang Bali?
Hint: he plays a bumbling terrorist in his next release
Drop-dead gorgeous Aishwarya Rai on Hello! cover
Pix: Amitabh Bachchan, Kangana Ranaut being directed by Raju Hirani
Varun Dhawan throws a major hint about his girlfriend
Pix: Shah Rukh Khan, Kajol return from Bulgaria after ‘Dilwale’ shoot
Life imitates art: Pak woman crosses border illegally to meet Salman Khan?
Evergreen beauty Aishwarya Rai looks a diva on Harper’s Bazaar Bride
Akshay Kumar to play a gay in ‘Dishoom’?
You have to see this cool still of Ranbir and Deepika from ‘Tamasha’
Shahid Kapoor’s wife Mira Rajput to appear on ‘Jhalak Reloaded’
Check out: Varun, Jacqueline, John wrap up 'Dishoom' Morocco schedule
Unmissable: ‘Black Mass’ trailer starring Johnny Depp, Benedict Cumberbatch
Trouble in John Abraham’s marriage with Priya Runchal?
Pix: Ajay Devgn, Tabu, Abhishek Bachchan at Pro Kabaddi League
Has Deepika Padukone walked out of YRF film opposite Hrithik Roshan?

AKC HOT INDEX

ECARDS > Valentines Day, New Year, Diwali, Birthday, Valentines, Love, Christmas
CardWeaver.com > Birthday, Holi

MOVIES


celebs wallpapers the celeb A-Z
who's in Freida Pinto | Anushka Sharma | Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Dev Patel | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Chitrangada Singh | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Mandira Bedi | Shahana Goswami | Konkona Sen Sharma | Kangana Ranaut | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Nandana Sen | Malaika Arora | Shweta Kumar | Namitha | Kalki Koechlin | Mahi Gill | Shakeela | Lara Dutta | A R Rahman | Trisha | Shruti Haasan | Neetu Chandra | Shriya Saran | Padma Lakshmi | Emma Watson | Kelly Clarkson | Britney Spears | Anne Hathaway | Anjana Sukhani | Tila Tequila | Soha Ali Khan | Priyamani | Sonal Chauhan | Vaishali Desai | Jackky Bhagnani | Kristen Stewart | Robert Pattinson | Neil Nitin Mukesh | Shiney Ahuja | more...