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Aamir Khan

Blogging slogging – Bollywood's newest fad
19th May 2008 22.50 IST
By Naresh K. Deoshi

Move over, size-zero bimbettes. A new fad has hit B-town. It’s called blogging slogging.

A dialogue from some kitschy Bollywood movie comes to mind as I sit to write this article. It says: “kalam(pen) mein talvaar se zyada taakat hoti hai.” Since we are living in technologically advanced times and keyboard has pushed all the kalams into cupboard, this dialogue calls for some updating.

And updating themselves to the modern times are Bollywood stars who, after staying away from the most popular Internet fad, have finally given in to the idea of blogging. Not just blogging, they are mixing it with some slogging as well.

Many a fan of Aamir Khan were delighted when the otherwise reclusive superstar decided to correspond directly with his fans through his blog on which he shared many personal facts from his struggle to quit smoking to his recovery from hamstring injury. All was well until Aamir unleashed a bombshell with his last blog entry in which he describes a smelly dog named Shahrukh licking his feet and begging for his attention.

In one fell swoop, blogging became slogging.

Something similar happened on another front where Amitabh Bachchan , whose latest blog has become something of a sensation among Netmaniacs, opened what many felt a veiled attack on Shah Rukh Khan .

Known over the years for being politically correct in spoken word, the Big B surprised his fans and peers when he let down his guard and dropped diplomacy from his written words. Through his blog, Big B took on his detractors – be it the Health Minister or a movie critic. But when the megastar posted on his blog the graphs that claimed that TV shows hosted by him have got more ratings (TAMs) than those hosted by SRK and even quoted a rival channel executive as calling SRK’s latest show “Panchvi Fail”, many thought it was a covert attempt by Big B to show SRK in poor light. Big B has denied having had any such intention, and, him being highly respected, we shall accept his word.

However, Mr. Bachchan is not the least bit apologetic towards the movie critic whom he booed on his blog and whose “journalistic ethics” he doubts.

Amidst this entire hullabaloo, poor Shah Rukh Khan – who is neck deep busy in IPL matches to wonder why the heck everyone is after his skin – has said he is not interested in joining the bloggomania. And he has dismissed Aamir’s tasteless jibe with a dimpled grin and a light remark.

After all, wasn’t it a wise man who said: “An eye for an eye makes half the world blind!”

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Aamir Khan
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