ApunKaChoice : Bollywood


Love Story 2050'Love Story 2050', 'Jaane Tu Ya Jaane Na' open to huge expectations
05th July 2008  10.01 IST
By Agencies  

All eyes were on Bollywood box office on Friday with the release of Love Story 2050 and Jaane Tu Ya Jaane Na featuring two promising debutants Harman Baweja and Imran Khan respectively.

Both come from film families and are contrasting personalities.

With the first half of 2008 not providing much fireworks at the box office, trade analysts are pinning hopes on these two films to lead the way in the second half.

Harman is the son of filmmaker Harry Baweja while Imran is the grandson of noted filmmaker late Nasir Hussain and nephew of Aamir Khan .

Harman makes his debut under the directorial baton of father Harry in the film produced by his mother Pammi. Imran takes his bow as an actor with lyricist turned director Abbas Tyrewala and Aamir as producer of the film.

Tall and handsome Harman has been compared to Hrithik Roshan because of his looks and dancing skills while Imran with his typical chocolate boy looks remind the audiences of a young Aamir.

Harman is trained in film production and always wanted to be an actor and Imran studied filmmaking at New York film school aspiring to be a director. Acting happened just by chance to him.

Both Harman and Imran begin their careers with romantic films -Harman with a sci-fi, futuristic love story and Imran with a contemporary romantic tale set up in the backdrop of a college campus.

The premiere of 'Jaane Tu Ya Jaane Na' was a star-studded affair held at a suburban multiplex Thursday night. While "Love Story 2050" premiered in London the previous day.

Trade analyst Amod Mehra said that 'Jaane Tu Ya Jaane Na' has a fresh, young look to it and this would work in favour of the film.

"It is a routine story presented in a very contemporary manner. The treatment of the story is very good. As the story comes to an end, one feels bad about it and want to see it more. It is after a long time that Bollywood has seen a simple love story which has some brilliant light moments," he said.

Apart from Imran, Pratik Babbar , son of late Smita Patil and Raj Babbar makes a confident debut as the leading lady Genelia D'Souza 's brother.

Mehra said clash of release dates of the two films is bound to affect one of them. "It is natural that the better film of the two will work at the box office," he added.

"Love Story 2050" marks the biggest ever global release for a debutante actor. The film has opened at 1055 screens across 898 locations worldwide.

The film made with a budget of ten million USD, one of the most expensive ever made, has released with 367 prints and 355 digital screens with over 2500 shows scheduled for screening per day in India.

The film's release was complemented through a marketing plan with a combine outlay of direct marketing spends and branding associations exceeding Rs 15 crore.

'Jaane Tu Ya Jaane Na' has been released with 450 prints including in India, overseas and digital.

Trade sources feel 'Jaane Tu Ya Jaane Na' a comparatively low budget film will be a tough competitor to 'Love Story 2050', a futuristic sci-fi film. 'Jaane Tu Ya Jaane Na' has seen much higher advance bookings than "Love Story 2050", sources added.

Taran Adarsh, another trade analyst said that both films are fresh and novel. "There is space for a good film in the market," he added.

Both the debutants have already made their mark with the filmmakers. Apart from 'Jaane Tu Ya Jaane Na', Imran has completed shooting for Sanjay Gupta 's Kidnap and is now shooting for Luck opposite Shruti Haasan , daughter of actors Kamal Haasan and Sarika .

Harman has been signed by Ashutosh Gowarikar for his next film What's Your Raashi and another film being produced by Sanjay Leela Bhansali .

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What's Your Raashi
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