ApunKaChoice : Bollywood

HOME | SCOOP!! & NEWS | BOLLYWOOD

Fashion'Fashion' rakes in moolah from in-film ads
17th Oct 2008  17.00 IST
By ApunKaChoice  


Fashion may be director Madhur Bhandarkar 's most expensive film to date, but the movie has already earned about one third cost of its budget through the in-film advertisements.

It is a concept that has been tapped by Bollywood producers and directors for many years now. Right from Subhash Ghai's Yaadein to Balki's Cheeni Kum , from Sanjay Gupta's Kaante to Apoorva Lakhia's Mission Istanbul , different products and brands have been highlighted in films as not just a medium of advertisements but also a way of cost-recovery by the producers of big budget films.




Now, UTV has done the same for 'Fashion'. The movie has six prestigious brand placements - clothing brands Kimaya and Reebok, Lenovo laptop, Sunsilk shampoo, Cellucom and LG Electronics.

According to reports, these brand placements have fetched the producers a handsome earning of Rs.8.5 crores which is about a third of the movie's total budget.

A UTV marketing executive says the products have been placed seamlessly in the film's screenplay.

'Fashion' is set for Diwali release. The movie stars Priyanka Chopra , Kangana Ranaut , Arjan Bajwa , Mugdha Godse , Arbaaz Khan and Kitu Gidwani.



Related
Fashion wallpapers and trailers
Madhur Bhandarkar wallpapers and videos
Yaadein wallpapers and trailers
Cheeni Kum wallpapers and trailers
Kaante wallpapers and trailers
Mission Istanbul wallpapers and trailers
Priyanka Chopra wallpapers and videos
Kangana Ranaut wallpapers and videos
Arjan Bajwa
Mugdha Godse wallpapers and videos
Arbaaz Khan wallpapers and videos





Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Priyanka Chopra Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Alia Bhatt | Surveen Chawla | New Hindi Movies

Amitabh Bachchan gets honorary doctorate in Egypt
Amitabh Bachchan becomes first Indian actor to be honoured with doctorate in Egypt
Anushka Sharma meets Virat Kohli’s family in Delhi
Sidharth Malhotra no longer a ‘virgin’!
Ajay Devgn turns 46; to celebrate with family
Shah Rukh Khan shoots at Madame Tussauds for 'Fan'
Spotted: Love birds Ranbir Kapoor, Katrina Kaif go partying
When will Shah Rukh Khan, Kajol start shooting for ‘Dilwale’?
Women empowerment is not about who you want to have sex with: Sonakshi Sinha
Sonam Kapoor’s Vogue shoot: Hot, glamorous and edgy
I would like to go on a long drive with Priyanka Chopra: Sonakshi Sinha
Abhishek Bachchan shoots a cameo for Aishwarya Rai’s 'Jazbaa'
Don’t miss: Insane ‘Mad Max: Fury Road’ trailer
Pix: Priyanka Chopra arrives in Mumbai after wrapping up 'Quantico' pilot
‘Gabbar is back’ dialogue promos: Akshay Kumar asks ‘Ab tera kya hoga, Kaliya?’
Watch: Deepika, Big B, Irrfan on the road in ‘Journey Song’ from ‘Piku’

AKC HOT INDEX

ECARDS > Valentines Day, New Year, Diwali, Birthday, Valentines, Love, Christmas
CardWeaver.com > Birthday, Holi

MOVIES


celebs wallpapers the celeb A-Z
who's in Freida Pinto | Anushka Sharma | Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Dev Patel | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Chitrangada Singh | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Mandira Bedi | Shahana Goswami | Konkona Sen Sharma | Kangana Ranaut | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Nandana Sen | Malaika Arora | Shweta Kumar | Namitha | Kalki Koechlin | Mahi Gill | Shakeela | Lara Dutta | A R Rahman | Trisha | Shruti Haasan | Neetu Chandra | Shriya Saran | Padma Lakshmi | Emma Watson | Kelly Clarkson | Britney Spears | Anne Hathaway | Anjana Sukhani | Tila Tequila | Soha Ali Khan | Priyamani | Sonal Chauhan | Vaishali Desai | Jackky Bhagnani | Kristen Stewart | Robert Pattinson | Neil Nitin Mukesh | Shiney Ahuja | more...