Bollywood driving fashion trends 14th July 2005
09.00 IST
By Agencies
From Veer Zaara to Parineeta , the latest Bollywood hits are also driving the popular fashion trends this season.
While clothes worn by Hindi film stars have always been a rage with the masses, of late these have become much more popular, say fashion experts. Thus you have Veer Zaara suits, Bunty Aur Babli dresses, Parineeta blouses and Hum Tum sarees which have become popular among the fashionistas.
"Bollywood is definitely the largest fashion guider as a vast majority of public is influenced by Bollywood trends - clothes, jewellery, etc," says designer Aparna Chandra.
"Rather than introducing new designs on ramp, it makes more commercial sense to introduce them through films," she says.
A recent study by a fashion trade magazine infact says Bollywood can be a catalyst for booming Indian retail trade sector and push merchandise worth over four billion dollars in the next two years.
The report says that Bollywood has bigger draw on customers than any other medium. Each film is a brand in itself and with every new movie there is a fresh new brand of fashion and lifestyle products.
But film critic A C Tuli says "only those designs which can be worn daily by the masses become a fashion statement. Rest do not."
(The picture shows Rani Mukherjee in a still from Bunty Aur Babli.)
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Bollywood driving fashion trends
