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Anjana Bhargav

Fashion designers sprucing up Bollywood glamour
01st Aug 2005 19.05 IST
By Agencies

In the success of films in Bollywood, some credit should also go to the talented designers who have helped the stars with their stunning looks on screen.

Fashion designer, Anjana Bhargav , in the news these days after designing a wardrobe of sarees for Vidya Balan , the actress who made her debut in Vidhu Vinod Chopra’s Parineeta .

Vidya Balan had approached Anjana Bhargav for her shimmer and shine look for her part in Parineeta. Anjana is known to be a designer for women with ‘substance’, and insists on designing “real clothes” for “real women”. The clothes have period designs, contemporary ones or a mix.

“Fashion designers have entered Bollywood again to make statements in design which I think is very fascinating because you can do costume designing in period ways, you can do contemporary designing where you can be just a stylist. You pick clothes, mix and match and create a style. So, all those avenues have also opened up which is also very fascinating,” Bhargav told a news agency.

Anjana says period clothes such as those shown in Parineeta are in great demand these days.

“One high end glamour kind of perspective where you are dressing icons whom masses can relate to on the silver screen. So, the glamour appeal is so much more. They will pick up something and copy it quickly and wear it for themselves,” Bharghav added.

Bollywood films being made these days demand a realistic touch especially when it comes to actresses. Take your pick from any of the films that have been or about to be released like Faisal Saif’s “Pick me”. All of them depict a true story and require an attire that go with the storyline.

Anjana believes that it is through such films that many fresh creations reach the masses.

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