I enjoyed doing the Lux ad: Shah Rukh Khan : Interviews News : ApunKaChoice.Com


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I enjoyed doing the Lux ad: Shah Rukh Khan
20th Sept 2005 09.09 IST
By ApunKaChoice Bureau

People may think that it was a girlie ad and some may even question his sexuality, but superstar Shah Rukh Khan says he thoroughly enjoyed doing the Lux advertisement.

Talking to a news agency, SRK said, "Some people think it's a girlie ad, that it questions my sexuality. But I love the idea of getting into the tub, just as I had seen all my lovely leading ladies do."

The Lux ad has created waves - just like everything he does. "I can't help it. It's not me creating the news," he added.

The Lux ad, has SRK in a rose petal strewn bath surrounded by four heroines – Hema Malini , Sridevi , Juhi Chawla and Kareena Kapoor – all of whom have modelled for the soap.

SRK says his Lux ad is not the first for a male celebrity. "Before me Paul Newman has done the Lux ad. I wanted to get into the tub and not just stand outside watching a lady get in the tub or something. I guess that would've been a more predictable male perception of how the ad should've been done. But I wanted to do it the proper way. I don't know why it should be such a big deal."

SRK adds: "Actually all my favourite heroines I've worked with have done the ad. Lux has traditionally been considered a woman's soap. But I can't remember a time when it hasn't been a part of Indian households, for the male or female.

"I grew up watching all those lovely ladies modelling for the soap. Now I'm part of it. Lux is now 75 years old or something, therefore the need to do something different with the product. I quite enjoyed the feeling of doing the ad, specially since at the end of the ad all my leading ladies come on."

Does that mean that one might see SRK in advertisements of more ladies products?

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Shah Rukh Khan
Hema Malini
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