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|There is no looking back for Vinay Sehgal and the Sehgal Group of Industries when their candidate is selected as the Central Finance Minister, and soon they are invited to Delhi to liaise with an international company to manufacture and distribute a bottling plant. Their competitors, the Marwah Group of Industries, led by Dharmesh Marwah, are dismayed, but manage to win the best entrepreneur award, and a state contract for bottling a mint-based soft drink. Vinay instructs his team to find out, by hook or crook, what the details are of this plan, and a senior employee, Nishigandha Dasgupta, uses her charms to seduce Sehgal's groups employee, Pervez Merchant, and gets the details from him. This gives Vinay the edge over Dharmesh and he quickly announces "Just Chill" a mint-based cold drink, and he hands over this project to his wife's brother, Ritesh Shahani, who is also the live-in spouse of Nishigandha. Watch what happens when Dharmesh finds out that about the leak in his Group, and that "Just Chill" contains high levels of contaminants that would adversely effect the health of it's consumers, especially children and pregnant women. But in a nation like India where drinking polluted water is a way of life, will the politicians be motivated enough to take any action?|
|After his exposé of the elite in Page 3 , National Award winning filmmaker Madhur Bhandarkar returns with Corporate , a movie that looks into the underbelly of the business world. |
The film stars a host of actors, the chief ones being Bipasha Basu , Kay Kay Menon , Rajat Kapoor , Raj Babbar , Minissha Lamba , Sammir Dattani , Harsh Chaya and Lillete Dubey.
The movie tells the story of two leading industrialists in the food sector, each heading his own corporate house. Each one is powerful, ambitious and equally relentless.
Rajat Kapoor plays Vinay Sehgal, Managing Director of Sehgal Group of Industries. Vinay leads a team of competent managers and executives.
Raj Babbar plays Dharmesh Marwah, Managing Director of Marwah International Pvt. Ltd. He is a suave entrepreneur with sharp business acumen, which he verily uses to outshine his fiercest rival and competitor Vinay Sehgal.
Bipasha Basu plays Nishigandha Dasgupta, a very ambitious and spirited woman whose career is the be-all and end-all for her.
Nishigandha climbs up the corporate ladder fast, thanks to her unflinching determination to succeed and right guidance from her mentor.
But nothing prepares her for what she will find at the top of the corporate ladder.
Kay Kay Menon plays Ritesh Sahani, a passionate man with big aspirations from life. His colleagues and rivals see him as a man who is very obsessive about his work. Once Ritesh takes on a task upon himself, he makes sure he sees it through, no matter how many the hurdles.
In short, he is a man who loves his work, and something more, too.
Minissha Lamba plays Megha Apte, a fresh graduate from a top business school. Megha is chic, attentive and very eager to learn.
To her good luck, Megha lands an enviable job under the woman she admires so much, Nishi.
Young and energetic, Megha enters the corporate world with big dreams and expectations. Only to have them shattered.
Sammir Dattani plays Anmol Rawat, a young executive who has seen at close quarters the manipulations of the corporate world. Having seen the thick and thin of it, he is no longer surprised by the amoral attitude of the business houses.
He helps the newcomer Megha settle into the unfamiliar and unfriendly corporate environment.
The battle for supremacy in the corporate world begins when market opens up to international players and the competition gets fiercer.
In this corporate tussle, covert business tactics are played. People are manipulated, moral codes abandoned and ethics forgotten.
The film takes a candid look into the world where nothing matters more than profits, power and prestige. Where wealth, fame and success takes precedence over human emotions. Where one has to step upon another in order to rise a rung higher in the corporate ladder.
'Corporate' is the second film in Madhur Bhandarkar's proposed trilogy intended to show different aspects of the modern society. His first movie 'Page 3' explored the world of the elite, rich and famous. 'Corporate' explores the business world. And his third film 'Traffic Signal' will explore the life of a common man on the streets of Mumbai.
Originally, Madhur Bhandarkar had approached Aishwarya Rai to play the lead role in 'Corporate'. But the actress was too busy then to take the offer. The role subsequently went to Bipasha Basu.
Says Bhandarkar: “If Ash had done this role, she would have done exactly what Bips has done. And Bips has done exactly what I had envisaged when I had Ash in mind.”
Bhandarkar says making this movie was very difficult as he had to do very intense research for the subject.
"Since I don't come from the corporate world it was a very difficult film to direct. I had to do a lot of research as I had no idea how the corporate world functioned," says Bhandarkar.
'Corporate' is slated to hit the theatres on July 7.
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|Movie Review : Worth a Watch (0.5/5)|
After exposing the underbelly of the glitterati in Page 3 , filmmaker Madhur Bhandarkar now steps into the boardroom. In his latest film 'Corporate', Bhandarkar takes a dig at the corporate world and exposes the depravity that has become an intrinsic part of the business culture...