Hrithik Roshan's new advertisement has Sufi sounds 28th Feb 2008
13.00 IST
By ApunKaChoice
You cannot blame Bollywood superstar Hrithik Roshan to have a hangover after his excellent portrayal of Akbar the Great in Jodhaa Akbar .
After winning hearts with his dervish dance in the ‘Khwaja’ song in the Ashutosh Gowarikar film, comes a new Coke advertisement, which is slated to be aired this weekend.
Hrithik features in a stubble in the new campaign as it is celebration time for the superstar as he makes merry with a group of friends by proclaiming Jashn Mana Le to the accompaniment of Sufi sounds.
Hrithik’s campaign has been conceptualised by McCann Erickson and is directed by Sabal Singh Shekhawat of Big Picture Company with the background musical score given by Ram Sampath.
The commercial has a roadside eatery where a bunch of youngsters land up late at night to grab a quick bite. What follows is a tryst with Hrithik and a magical ride that leaves them in awe.
The ad based on the Jashn Mana Le theme showcases how Hrithik and his friends create a moment of celebration with the bottle.
Hrithik Roshan's new advertisement has Sufi sounds
