Meanwhile, the successful run of I Hate Luv Storys at the box office continues. The movie was rock steady in its second weekend and grossed Rs 6 crore approx.
The first week collection of the movie was flattering, with around Rs 32 crore. The second weekend story goes like this: on Friday the movie did the business of Rs 1.30 crore; on Saturday the collections rose to Rs 2.05 crore, while on Sunday the movie stirred the BO with Rs 2.65 crore earning.
Till now the movie has grossed Rs 38 crore and as per trade reports is expected to collect Rs 45-46 crore with distributor share being around Rs 22 crore mark. That means it will profit all. The film’s overseas business is also reported to be good. Till now it has collected $1.60 million from the foreign market and remained a hot favourite in UAE and North America.
Shifting to the last Friday’s release Milenge Milenge which opened to 30-40% opening, the movie will make a good profit for its makers. The film has an investment of around Rs 15-16 crore and is likely to generate business of over Rs 21 crore which has less to do with its theatrical performance. The other release of the Friday was Red Alert - A War Within which has good star cast but the movie has a little chance to survive at the BO.