Luv Ka The End is the first presentation of the new youth wing of the Yash Raj Films launched recently under the name of Y Films. The movie is a romantic comedy starring Shraddha Kapoor and Taaha Shah in lead roles.
The film is directed by Bumpy and is set for release on May 6.
Here are the character sketches and synopsis of Luv Ka The End.
Shraddha Kapoor as Rhea Dialdas
Rhea is a very passionate young girl who frequently lets her emotions rule her actions. She's lovable, cute, lively, vivacious and always dressed in quirky, funky clothes that she puts together herself. Rhea is the consummate "girl-next-door." However, that does not mean she is shy and wilting, she is actually quite determined. Rhea is a die hard romantic, in love with Luv Nanda, the richest, most popular boy in college. She turns 18 in a day and has big plans to take their relationship to the "next level". Her dream is to watch her favourite rockstar, Freddie Kapoor, sing his heart out.
Taaha Shah as Luv Nanda
Luv Nanda is man candy. He is the coolest, hottest, richest and most popular guy in school. In short, he's every girl's fantasy boyfriend and every boy's fantasy wingman. He is from the notorious Nanda family of smugglers-turned-politicians, but nobody at school seems to hold this against him. In fact, many fear him and his family's power. Luv has easily been making his way through almost every hot chick in school, even the teachers have a crush on Luv. Rumour has it he did it with Miss Naaz in the library. But a month ago, he chose simpleton Rhea as his girlfriend. Luv has now made it a personal mission to take Rhea's virginity.
Rhea is the quintessential girl next door, in love with Luv Nanda, the richest, most popular boy in college. On the eve of her 18th birthday, they plan to take their relationship to the 'next level'. When accidentally she finds out Luv is not as nice as she thought he was.
Rhea decides to not get mad, but to get even and bring Luv Nanda down! All in the span of one night with the help of her friends.
Buckle up for one crazy night as the girls discover the meaning of love, life, friendship and more...
Luv Ka The End has a slew of other characters as well. The movie marks the debut of Taaha Shah. It is Shraddha’s second film after the last year’s debacle Teen Patti.
Luv Ka The End has music by Ram Sampat and lyrics by Amitabh Bhattacharya. The story is by Ashish Patel and costumes are by Soniya Tommy.