SRK sports a fancy ‘D’ tattoo on his arm in Don 2; don’t mistake this for just another ‘D’ as the Don 2 team designed it especially for Shahrukh Khan.
Ritesh Sidhwani the producer of Don 2 reveals that the three of them (Farhan, SRK and Ritesh) jointly decided that it would be a good idea to make the tattoo permanently Shahrukh’s, and they created a new design and registered it.
Not only that, they see the potential in the Don franchise, and plan on creating a line of Don inspired merchandize that will feature the ‘D’ symbol - caps, T-shirts, bags and such. You can see the branding starting with the ‘D’ in the first look of the movie!
Shahrukh continues to grow as a producer, he has turned his cricket team the Kolkota Knight Riders into contenders, and is now turning into a marketing guru of sorts who is always trying to go the extra step to bring something new to the audience -- getting Akon to sing a hindi track in Ra.One; or to reach the audience in new ways -- turning Ra.One into a Playstation video game.