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ApunKaChoice » Article » Box office report: A lull pervades before 'Ra.One'
 

Box office report: A lull pervades before 'Ra.One'

Box office witnesses fewer footfalls in run-up to Diwali and 'Ra.One'
By Aparajita Ghosh
Tue, Oct 18, 2011 07:42:43 GMT
 

A lull has pervaded the box office in the last few weeks. Rascals, released about ten days back, has gone down the flush, and the new releases of last week have fared poorly, with the exception of Mujhse Fraaandship Karoge.

Even the collection of Mujhse Fraaandship Karoge is below par, but at least it was better than the other four releases and picked up remarkably on Saturday and Sunday.

The film, featuring all newcomers, saw an opening day collection of Rs. 50 lakh. The positive reviews and word of mouth worked in the film’s favour and the footfalls increased, leading to a spike in collection as well. The film made Rs. 75 lakh on Saturday and about 92 lakh on Sunday. Totting up the numbers, the weekend collection of the film stands between Rs 2 crore to 2.2 crore.

In comparison, the other releases fared very poorly. The most disappointing was Aazaan which released on around 700 theatres. The movie made a paltry Rs. 1crore.

Trade experts feel the ongoing lull is due to the pre-Diwali period during which people like to spend on shopping, decoration, renovation and gifts rather than on watching films. The lull, however, is expected to end with the release of Ra.One on October 26.
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