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ApunKaChoice » Article » Box office: 'Shanghai' off to a poor start
 

Box office: 'Shanghai' off to a poor start

Lauded by critics, 'Shanghai' couldn’t draw footfalls at theatres on the opening day!
By Aparajita Ghosh
Sat, Jun 09, 2012 10:08:06 GMT
 

Dibakar Banerjee’s new film Shanghai has got rave reviews from critics, but the film couldn’t attract much crowd to theatres on the opening day.

Starring Emraan Hashmi, Abhay Deol and Kalki Koechlin, the movie released on about 1200 prints, but could only manage the audience response ranging between 15 to 25 percent at multiplexes. The occupancy at single screen theatres was still lower. The box office response is in sharp contrast to the eulogizing reviews the film has got from critics, but then given the fact that Shanghai isn’t a usual Bollywood masala fare, none was expecting a blockbuster opening anyway.

The good thing, however, is that the film only needs to recover Rs. 4.75 crore to break even and become profitable. The economics has worked out such that the film has already recovered most of its money. The film was made on a budget of Rs. 10.5 crore.

Meanwhile, the last week’s release Rowdy Rathore has continued its excellent run at box office. The film, starring Akshay Kumar and Sonakshi Sinha, rounded off its first week collection at the figure of Rs. 77 crore. The movie is being touted as a possible contender to enter the Rs. 100 crore club. The film is already a Super Hit.

The coming week would see the release of three small-budget films: Ferrari Ki Sawaari, Qasam Se Qasam Se and Chakradhar.
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