ApunKaChoice.com
site  movies  celebs  music  news  showtimes  user  
Hello, Stranger Login | Sign up
ApunKaChoice » Article » Kareena Kapoor's Heroine promos called out for violation of anti-tobacco law
 

Kareena Kapoor's Heroine promos called out for violation of anti-tobacco law

'Blatant violation of anti-tobacco law in 'Heroine' promos'
By Indo-Asian News Service
Wed, Jul 25, 2012 20:58:58 GMT
 

Kareena Kapoor's Heroine promos called out for violation of anti-tobacco law
The newspaper advertisements of Heroine, showing Kareena Kapoor with a cigarette on movie sets, are drawing flack for violation of anti-tobacco laws.

The newspaper advertisements of Madhur Bhandarkar's upcoming movie Heroine, that features lead actress Kareena Kapoor with a cigarette on movie sets, have drawn flak for blatant violation of anti-tobacco laws.

In a letter written to the Ministry of Information and Broadcasting, NGO Health Related Information Dissemination Amongst Youth (HRIDAY) points out violation of law, regulating display of tobacco use in films.

"Leading national dailies (on May 23) and online versions of several newspapers carried an 'on the sets' photograph of 'Heroine'. The picture shows actress Kareena Kapoor smoking a cigarette and holding a glass of amber colour liquid, depicted as alcohol," the letter said.

"This amounts to a blatant violation of the Rule 9(2) of the said notification," the letter addressed to Khurshid Ahmed Ganai, joint secretary in the information and broadcasting ministry read.

The letter cited the notification saying that "any promotional material and posters of the films and television programmes shall not depict any tobacco products or their usage in films".

"It is a violation of Section 5 of Control of Tobacco Products Act, which prohibits all forms of advertisement (direct, indirect/surrogate), promotion and sponsorship of tobacco products."

The HRIDAY letter has also asked the Ministry of Information and Broadcasting (MoIB) and the Central Board of Film Certification (CBFC), as the implementing agencies of the rules, to direct the promoters and filmmakers to recall the promotional content.

"We strongly urge MoIB to check for the compliance of such scenes with the notified regulations at the time of screening for acquiring certification from the CBFC," it said.

While the movie is slated to release Sep 21, the activists have expressed concern over the promo leaving adverse impact on people.

"We are concerned that till then this photograph would make rounds in the media leaving an adverse impact on the public especially, women and children," said Radhika Shrivastav, deputy director, HRIDAY.

"There is a very high prevalence of tobacco use among Indian women with nearly 20 percent of them using tobacco in various forms. Studies have also shown that Indian adolescents who are exposed to tobacco use in Bollywood films are twice as likely to be tobacco users," Shrivastav added.
Aamir Khan's midas touch for the Dhoom franchise
 
Pics: Shahrukh Khan and Farah Khan hug and dance!
YOU MIGHT ALSO LIKE
LOL! Arjun Kapoor, Kareena Kapoor’s Monday morning ‘cakesmash’
LOL! Arjun Kapoor, Kareena Kapoor’s Monday morning ‘cakesmash’
Pix: Saif Ali Khan celebrates birthday with Kareena, Karisma, Malaika and Amrita
Pix: Saif Ali Khan celebrates birthday with Kareena, Karisma, Malaika and Amrita
Snapshot: How Kareena Kapoor is preparing for her role in ‘Ki And Ka’
Snapshot: How Kareena Kapoor is preparing for her role in ‘Ki And Ka’
Spotted: Kareena Kapoor, Arjun Kapoor on ‘Ki And Ka’ sets
Spotted: Kareena Kapoor, Arjun Kapoor on ‘Ki And Ka’ sets
Tags :
,
comments powered by Disqus


 
Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Poonam Pandey | Sherlyn Chopra | Alia Bhatt | New Hindi Movies

Photo Galleries 

Esha Gupta walks the ramp at LFW 2015

LFW: Arjun Rampal looks a heartthrob on the ramp

Ileana D’Cruz scorches ramp at LFW 2015

Pix: Lovely Kriti Sanon wows on the ramp at LFW Winter/Festive

Aditi Rao Hydari, Dia Mirza, Shriya Saran at LFW 2015 grand finale

Stunning Kareena Kapoor turns showstopper for LFW Winter/Festive 2015 grand finale

LFW’s big moment: Shahid Kapoor, Mira Rajput hand-in-hand at Masaba’s show

Pix: Shah Rukh Khan wraps up ‘Dilwale’ song shoot with Kajol in Iceland
Wallpapers 

Hero Wallpapers

Bajirao Mastani Wallpapers

Jazbaa Wallpapers

Raees Wallpapers

Bajrangi Bhaijaan Wallpapers

Katti Batti Wallpapers
Hot Celebrities 

Surveen Chawla

Ayushmann Khurrana

Priyamani
New Movies 

Phantom

All Is Well

Manjhi - The Mountain Man
Videos 

Hrithik Roshan, Katrina Kaif sizzle together in song 'Meherbaan'

'Finding Fanny' song 'Shake Your Bootiya'

Sonam Kapoor grooving to the party anthem ‘Abhi Toh Party Shuru Hui Hai’

Hrithik Roshan and Katrina Kaif wow in ‘Bang Bang’ song video 'Tu Meri'

Shahid Kapoor in the 'Haider' song ‘Bismil’

‘Raja Natwarlal’ song ‘Namak Paare’ featuring Emraan Hashmi, Humaima Malick


Copyright © ApunKaChoice.com
ApunKaChoice.com : Latest Bollywood News, Bollywood Movies Reviews, Bollywood Wallpapers
privacy policy
Partner Sites : Sports - CricketZone - IndiaExpress.com [ Mobiles Festivals Bikes Cars ] - CardWeaver

photo gallery - new movies - celebs - wallpapers - the celeb A-Z - News & Gossip - Music - Video - Hot Topics
Anushka Sharma - Katrina Kaif - Kareena Kapoor - Priyanka Chopra - Deepika Padukone - Sonakshi Sinha - Aishwarya Rai - Poonam Pandey - Sherlyn Chopra
Salman Khan ( Bigg Boss 6 ) - Shahrukh Khan - Shahid Kapoor - Hrithik Roshan - Aamir Khan - Ranbir Kapoor