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ApunKaChoice » Article » Box office: 'Jab Tak Hai Jaan' takes lead over 'Son Of Sardaar!
 

Box office: 'Jab Tak Hai Jaan' takes lead over 'Son Of Sardaar!

JTHJ and SOS open to a good start at box office
By Aparajita Ghosh
Wed, Nov 14, 2012 07:02:05 GMT
 

Box office: 'Jab Tak Hai Jaan' takes lead over 'Son Of Sardaar!
The cash registers haven’t stopped ringing at box office with both the Diwali releases -- Jab Tak Hai Jaan and Son Of Sardaar -- making a good start at ticket windows, though JTHJ seems to be taking a lead over SOS.

The advance booking for the films started from last week itself, so it was expected that the Tuesday morning shows would open to packed houses. The business did dip in the second half of the day on account of Diwali puja, but the crowds are expected to pour in on Wednesday and Thursday, both being holidays, or part holidays.

Going by early estimates, Jab Tak Hai Jaan is going very well at multiplexes while Son Of Sardaar is a rage at single screen theatres and in mass belts. For instance, the Shahrukh Khan-Katrina Kaif-Anushka Sharma-starrer has fared better than SOS in Mumbai, Mysore and Nizam/Andhra, while the Ajay Devgn-Sonakshi Sinha starrer is excellent in Rajasthan.

Rough estimates put the first-day collection of Jab Tak Hai Jaan between Rs. 12 and 14 crore on Tuesday. The business will peak on Wednesday and the collections may surpass Rs. 20 crore for the day.

Though Jab Tak Hai Jaan seems to have an edge over Son Of Sardaar, the bottom line is that both the films have been accepted by the cinegoers, which means a humungous business at box office. Diwali couldn’t have been more dazzling.
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