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ApunKaChoice » Article » 'Zanjeer' director relishes Ram Charan Teja biscuits
 

'Zanjeer' director relishes Ram Charan Teja biscuits

Ram Charan Teja biscuits surprised Apoorva Lakhia
By Subhash K. Jha (IANS)
Fri, Jul 12, 2013 06:07:37 GMT
 

'Zanjeer' director relishes Ram Charan Teja biscuits
Apoorva Lakhia, who is introducing Telugu star Ram Charan Teja to Bollywood in his film Zanjeer, was stumped to come across Charan Biscuits in Japan.

One has heard of perfumes being named after stars. But biscuits? Named after Telugu superstar Ram Charan Teja, the biscuits are available in parts of the world with a sizeable South Indian population.

When director Apoorva Lakhia, in whose Zanjeer remake, Ram Charan Teja makes his Bollywood debut, found 'Charan Biscuits' on the supermarket shelves of Kyoto, Japan he was stumped.

Lakhia has not only brought back the biscuits to India, he has also decided to market 'Zanjeer' biscuits for Ramcharan's fans.

Said Lakhia: “I was in the town of Kyoto, which has a sizeable Indian population. In the supermarket while buying myself some food, I came across a brand of biscuit named Charan. I immediately got curious.

"When I inquired around I got to know that Ram’s South Indian fans in Kyoto and Kobe had gotten together to manufacture this brand of biscuit. I was zapped. Of course, I bought some. They’re quite good.”
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