The duo has featured in a number of Prestige kitchenware ads (watch them all here), and reportedly walked away with Rs. 30 crore for the whole campaign.
Sources say such inordinate amount was somewhat justified given all the curiosity regarding Aishwarya Rai’s return to films. Moreover, Ash-Abhi’s is a bumper jodi that has great chemistry on screen.
Well, the hugely positive response to these series of ads is a proof of that.
A source from the kitchen brand is quoted as saying by a tabloid, “Apart from the Bachchans, two other tinsel town couples were also in the race. But Saif Ali Khan and Kareena Kapoor and Akshay Kumar and Twinkle Khanna lost out to the power couple.”
Besides the aforesaid couples, Shahrukh Khan and Gauri Khan also command a good price from advertisers.