ApunKaChoice.com
site  movies  celebs  music  news  showtimes  user  
Hello, Stranger Login | Sign up
ApunKaChoice » Article » Ranbir Kapoor celebrates the joy in life's little moments
 

Ranbir Kapoor celebrates the joy in life's little moments

Ranbir seeks simple joys in ordinary moments
By Indo-Asian News Service
Fri, Jan 03, 2014 03:33:32 GMT
 

Bollywood heartthrob Ranbir Kapoor is the new face of a leading brand of potato chips. As the ambassador, he identifies with the brand’s philosophy of celebrating the joy in life's little moments.

Actor Ranbir Kapoor, the new face of Lay's, one of the marquee brands from PepsiCo India, says he identifies with the brand's tagline "Pal banaye magical" (make moments magical).

The 31-year-old, who reportedly demanded a whopping Rs.25 crore for the brand endorsement, says he believes that a lot of magical moments are hidden in "life's ordinary moments".

"Lay's stands for youthfulness, spontaneity and seeking simple joys in life's ordinary moments. Their belief of 'Pal Banaye Magical', which has always celebrated the joy in life's little moments, is something I can identify with," the "Rockstar" actor said in a statement.

"I genuinely believe that many a magical moment is hidden in life's ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead," he added.

Actor Saif Ali Khan will continue to endorse Lay's.

Speaking on the association, Gaurav Mehta, Category Director - Western Category, PepsiCo India Foods, said: "We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay's brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of 'Pal Banaye Magical'.”

"We believe this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India's youth. We look forward to a great New Year and are confident that this partnership will be mutually rewarding," Mehta added.

PHOTOS: Ranbir Kapoor and Katrina Kaif leave for New Year celebration
More on Celebrity Brand Endorsements

Oops! Britney Spears almost had a wardrobe malfunction
 
Pics: Bikini-clad Sonam Kapoor celebrates New Year in Goa
YOU MIGHT ALSO LIKE
Flop films can’t stop talented Ranbir Kapoor, says Shah Rukh Khan
Flop films can’t stop talented Ranbir Kapoor, says Shah Rukh Khan
What makes Ranbir Kapoor-Ranveer Singh’s bromance special?
What makes Ranbir Kapoor-Ranveer Singh’s bromance special?
Pix: Love birds Ranbir Kapoor, Katrina Kaif clicked at Arjun Kapoor’s birthday bash
Pix: Love birds Ranbir Kapoor, Katrina Kaif clicked at Arjun Kapoor’s birthday bash
Awesome photos: Ranbir, Ranveer, KJo, Sonam, Jacqueline party with birthday boy Arjun Kapoor
Awesome photos: Ranbir, Ranveer, KJo, Sonam, Jacqueline party with birthday boy Arjun Kapoor
Tags :
comments powered by Disqus


 
Now Trending : Salman Khan | Shahrukh Khan | Ranbir Kapoor | Aishwarya Rai | Katrina Kaif | Kareena Kapoor | Priyanka Chopra | Poonam Pandey | Sherlyn Chopra | Alia Bhatt | New Hindi Movies

Photo Galleries 

Meet the ‘Jhalak Dikhhla Jaa 8’ judges, and host

Shahid Kapoor wraps up opening act of 'Jhalak Dikhlaa Jaa Reloaded' with selfies

Meet the ‘Jhalak Dikhhla Jaa 8’ contestants

Salman Khan launches Eid song ‘Aaj Ki Party Meri Taraf Se’

These cute selfies by Sonam Kapoor will make your heart skip a beat

Watch: Salman Khan, Kareena Kapoor bring the house down in ‘Aaj Ki Party Meri Taraf Se’

Watch: Jacqueline, Riteish, Pulkit groove to ‘Ishq Karenge’ in 'Bangistan'

Arshad Warsi, Aditi Rao Hydari, Amit Sadh launch new multiplex
Wallpapers 

Bajrangi Bhaijaan Wallpapers

Katti Batti Wallpapers

Brothers Wallpapers

Sonam Kapoor Wallpapers

Drishyam Wallpapers

Singh Is Bliing Wallpapers
Hot Celebrities 

Sonakshi Sinha

Kajal Aggarwal

Poonam Pandey
New Movies 

Guddu Rangeela

Terminator Genisys

Miss Tanakpur Haazir Ho
Videos 

Hrithik Roshan, Katrina Kaif sizzle together in song 'Meherbaan'

'Finding Fanny' song 'Shake Your Bootiya'

Sonam Kapoor grooving to the party anthem ‘Abhi Toh Party Shuru Hui Hai’

Hrithik Roshan and Katrina Kaif wow in ‘Bang Bang’ song video 'Tu Meri'

Shahid Kapoor in the 'Haider' song ‘Bismil’

‘Raja Natwarlal’ song ‘Namak Paare’ featuring Emraan Hashmi, Humaima Malick


Copyright © ApunKaChoice.com
ApunKaChoice.com : Latest Bollywood News, Bollywood Movies Reviews, Bollywood Wallpapers
privacy policy
Partner Sites : Sports - CricketZone - IndiaExpress.com [ Mobiles Festivals Bikes Cars ] - CardWeaver

photo gallery - new movies - celebs - wallpapers - the celeb A-Z - News & Gossip - Music - Video - Hot Topics
Anushka Sharma - Katrina Kaif - Kareena Kapoor - Priyanka Chopra - Deepika Padukone - Sonakshi Sinha - Aishwarya Rai - Poonam Pandey - Sherlyn Chopra
Salman Khan ( Bigg Boss 6 ) - Shahrukh Khan - Shahid Kapoor - Hrithik Roshan - Aamir Khan - Ranbir Kapoor