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ApunKaChoice » Article » Box office: 'Yaariyan' takes the lead over 'Dedh Ishqiya'

Box office: 'Yaariyan' takes the lead over 'Dedh Ishqiya'

'Dedh Ishqiya' dull on the opening day, 'Yaariyan' off to a good start
By Aparajita Ghosh
Sat, Jan 11, 2014 10:24:07 GMT

The critically lauded Dedh Ishqiya trailed behind the critically slammed Yaariyan at the box office on Friday.

Starring Madhuri Dixit, Naseeruddin Shah, Arshad Warsi and Huma Qureshi, Dedh Ishqiya opened to a very dull morning with just 20-25 percent occupancy. What’s shocking is that the film didn’t show any growth in business despite some rave and rhapsodizing reviews. As per early estimates, the film has managed the opening day collection in the range of Rs. 2.5 crore to 3 crore nett, which is a dismally low figure compared to the film’s budget of Rs. 30 crore.

Trade pundits hope the Abhishek Chaubey-directed film will pull in footfalls on Saturday as the positive word of mouth spreads.

Movie Review: ‘Dedh Ishqiya’ is no great shakes

On the other hand, Yaariyan starring mostly a bunch of newcomers has clicked with the young audiences and saw an opening day occupancy in the range of 50-60 percent. The opening day collection, as per early estimates, falls in the range of Rs. 6 crore to 6.5 crore nett, which is damn good for a film made on a budget of 10 crore (publicity/marketing expenses excluded).

If it goes like this, the film might mint around Rs. 20 crore nett in its opening weekend.

'Yaariyan' is for the young at heart

Of the last week’s two releases Sholay 3D saw a good first week while Mr Joe B. Carvalho trailed far behind.

Dhoom 3 has rounded off its three-week run at the Indian box office with a collection of Rs. 277 crore nett. All time blockbuster.

The coming week would see the release of small budget films because Salman Khan’s Jai Ho hits theatres on January 24.
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Box office: 'Yaariyan' is a hit, 'Dedh Ishqiya' struggles
Box office: 'Yaariyan' is a hit, 'Dedh Ishqiya' struggles
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