Blockbuster superstar Salman Khan takes the box office by storm again with his new release 'Jai Ho'. Will it hit the elusive 300 crore mark or fizzle out even before reaching Rs. 200 crore? Here’s what trade analysts think. You tell us what you think in the comments below.
The stage is set for Salman Khan's "Jai Ho", his first release of the year. Trade analyst Taran Adarsh is confident that it will cross the Rs.300-crore-mark while Amod Mehra says though a bumper opening is assured, reaching Rs.200 crore could be "a Herculean task".
Directed by Salman's brother Sohail Khan, the film that focuses on corruption will hit more than 5,000 screens Friday.
"I saw the film at a trial. Both the pre and post interval halves have that jolt that makes you sit up and watch when you are least expecting any kind of upheaval. That is the USP. Salman's presence is 'ekdum dhamaakedar'," said another trade expert who doesn't want to be named.
"My verdict. It'd be bigger than 'Ek Tha Tiger', but not as big as 'Dabangg'. Eros would find it hard to recover the money they paid Sohail for the film," he added.
Taran Adarsh: "'Jai Ho' should open very, very well, thanks to Salman's star power and also his absence from the screen for an entire year. The craze for the film is building up with each passing day. As far as making Rs.300 crore goes, that would depend entirely on the strength of the content."
Amod Mehra: "As Salman is enjoying such a huge fan-following, a bumper opening is assured. However, the promos and music are dull. Reaching Rs.200 crore may prove to be a Herculean task."