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ApunKaChoice » Article » Box office: 'Jai Ho' below par with Rs. 60 cr in opening weekend

Box office: 'Jai Ho' below par with Rs. 60 cr in opening weekend

'Jai Ho' may not be a blockbuster; distributors worried
By Aparajita Ghosh
Mon, Jan 27, 2014 07:55:56 GMT

Bollywood superstar Salman Khan’s latest film Jai Ho didn’t get the expected bumper opening in the first weekend and that has got co-producer Eros International worried. Will the film recover its cost?

Made at an estimated budget of Rs. 90 crore, Jai Ho was acquired by Eros from Sohail Khan at a whopping Rs. 120 crore. So while director Sohail Khan has already laughed his way to the bank, it’s Eros and the distributors who are on tenterhooks to see how the business in the coming days will fare.

Truth be told, the film’s first weekend business is disappointing. The blow came on the opening day itself. The first day business of any Salman Khan starrer is expected over Rs. 20 crore at domestic box office, but Jai Ho minted just Rs. 17.75 crore net, way below the mark. The business on Saturday was more shocking, with just Rs. 16.68 crore net, according to trade figures. Sunday being the Republic Day holiday saw a spike in business and Jai Ho collected in the range of Rs. 26 crore to Rs. 27 crore net, which again is way below the highest single day collection enjoyed by Dhoom 3.

The opening weekend collection comes in the range of Rs. 60 crore to 61 crore net.

Movie Review: ‘Jai Ho’ is strictly for diehard Salman Khan fans

So in three days so far, Jai Ho has not broken any box office record. And the worries compound with the beginning of the week, when the collections dip. How big is that fall remains to be seen.

Meanwhile, the distributors are keeping their fingers crossed to see the film make at least Rs. 100 crore in its first week (Note: 'Dhoom 3' made 100 crores in just three days).

While a lot of questions are being asked in trade circles as to the tepid box office response to Jai Ho, the conclusion that’s emerging is that the lack of a popular leading lady and lackluster story and direction has done the film in.

All eyes are now on the coming-day collections of Jai Ho.

ApunKaChoice will keep you posted.

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