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Sex sells: 'Mastram' mints over 3 crore in 3 days

'Mastram' mints over Rs.3 crore in opening weekend
By Indo-Asian News Service
Tue, May 13, 2014 13:45:15 GMT
 

Sex sells: 'Mastram' mints over 3 crore in 3 days
Sex sells at the box office. The new release 'Mastram' has recovered four times the money of its budget in just three days.

Hindi entertainer "Mastram", about a porn writer from the country's northern region, managed to collect over Rs.3 crore in three days of its release despite being made on a budget of merely Rs.75 lakh.

Released May 9, the movie had a weekend collection of Rs.3.45 crore, said a source.

The "Mastram" trailer (watch it here), which released Feb 14, had garnered over 16 lakh hits on the video sharing website YouTube in two months itself.

Directed by debutant Akhilesh Jaiswal, popular as the screenwriter for Anurag Kashyap's 2012 release "Gangs of Wasseypur", the movie is a production by Bohra Bros.

It features Kapil Dubey, Rahul Bagga and newcomer Tara Alisha Berry.

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