Aamir Khan has virtually disappeared and is on the run nowadays. No, he ain’t done anything wrong. It’s just an innovative marketing strategy to promote his upcoming film 3 Idiots.
If you recall, in December last year Aamir had literally set up a barber shop on the streets of Delhi and was giving haircuts to young guys to promote his film Ghajini.
Now, when just two weeks remain for the release of director Rajkumar Hirani’s film ‘3 Idiots’ Aamir will be setting out on an adventure trip throughout the country. Nobody will know his whereabouts till he wishes to reveal it himself.
Incidentally, in the film itself, Aamir plays an engineering student who goes missing from college one day and is later on searched out by his two friends.
With the film set to release on December 25, Aamir has challenged his fans that he will be in their midst and they will not know about it for the next fortnight.
“I don't like to lose. If the participant wins seven victory points, I will concede defeat,” the actor said in video message played at a press conference which was attended by other members of the cast including Sharman Joshi and Madhavan. The winner will get to spend the New Year eve with Aamir.
The ‘challenge’ is part of Aamir's marketing plan to promote the film through Alternate Reality Gaming (ARG).