Play Rang De Basanti on your mobile 11th May 2006
10.21 IST
By Agencies
Hollywood blockbusters like 'Star wars', 'King Kong', 'The Incredibles' have all been made into computer games. Not to be outdone, the desi film industry is now designing mobile games based on popular Bollywood films.
The idea is nothing new for Hollywood hot-shots like Steven Spielberg and George Lucas, who have done it several times like for 'Indiana Jones' series, 'Star Wars' and 'Jurassic' films, though of course as computer games . But here it's for mobile games and it's become popular also.
"It all started with Sholay , which made it to the top of the download charts setting a completely new record in Bollywood content download with the game crossing the 150,000 downloads mark on GSM operators and 800,000 on CDMA phones," says Rajiv Hiranandani of mobile2win.
"Indians are crazy about movies and music especially that of Bollywood films. Mobile content and gaming companies are now tapping this target audience. Infact, games based on Bollywood movies also serve as a brand extension," says Hiranandani.
"Mobile gaming in India is a Rs 70 crore market today and out of that Bollywood constitutes nearly Rs 10 crore. However, the Bollywood segment is expected to touch Rs 30 crore in next two years," he says.
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