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Amitabh BachchanAmitabh Bachchan launches IIFA Bond for Global Cool
29th Mar 2007  09.00 IST
By Agencies  


Bollywood mega superstar Amitabh Bachchan Wednesday launched the IIFA Bond for Global Cool, the world's first major climate change campaign.

On the occasion Bachchan said that India could take timely remedial action to deal with the issue as it emerges as a global economic power.



"With India's growth rate of eight per cent per annum, it will create a huge affluent middle class, projected to be 300 million and it is good there is an awareness about the climate so that remedial action can be taken," Bachchan said addressing a select gathering at the well-known wax museum, Madame Tussauds in London.

Bachchan also announced that the eighth annual International Indian Film Academy Awards (IIFA) will be held at Yorkshire for four days from June 7.

Others present on the occasion were actress and style icon Sienna Miller, Britain's Secretary of State for Environment David Milliband, Tom Riordan, Chief Executive Officer of Yorkshire Forward and Fanny Calder, Head of Strategy, Global Cool Foundation.

Bachchan said film personalities and celebrities are perhaps listened to and looked at more than others.

"They have a voice and a face and it is ideal for them to promote Global Cool," he said and pledged that his wife, Jaya Bachchan , a celebrity in her own right, son Abhishek Bachchan and his would-be wife Aishwarya Rai would work to achieve Global Cool.

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Amitabh Bachchan
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