HOME | SCOOP!! & NEWS | HAPPENINGS TataSky signs Aamir Khan as brand ambassador11th July 2008 09.00 IST By Agencies Direct-to-Home operator TataSky has signed Bollywood superstar-producer-director Aamir Khan as its brand ambassador. Aamir would feature in all TataSky brand and product communication, including advertisements in TV, print and radio, the DTH operator said in a statement in New Delhi Thursday. 
Aamir had this to say: “I am delighted to be associated with TataSky. Since its launch, TataSky has redefined television viewing in India and I am proud to be associated with a brand that epitomizes continued innovation and excellence in home entertainment.” Interestingly, TataSky's main rival Dish TV has Shahrukh Khan as its brand ambassador. Speaking on Aamir's association with the group, TataSky CEO and Managing Director Vikram Kaushik said that the Bollywood star perfectly fits with the brand. “Aamir fits correctly with the TataSky brand values of trust, high-quality entertainment and innovation. As our brand ambassador, he will be instrumental in communicating the benefits of TataSky to consumers across the country. It is our privilege to be associated with an actor of the highest caliber and excellent standing in the entertainment industry,” Kaushik said. TataSky is the second largest DTH service provider, with a subscriber base of two million. TataSky chief marketing officer Vikram Mehra spoke about this new development: “This is for the first time that we have roped in a brand ambassador. We have earlier used various Bollywood celebrities for different campaigns like Hrithik Roshan , Kiron Kher , Boman Irani and Paresh Rawal . But now with Aamir Khan, we have taken a long term strategic move.” The timing is great as the two companies faces competition from upcoming players in this segment including Big TV and Bharti. Related view Aamir Khan videos (new) view Shahrukh Khan videos (new) view Hrithik Roshan videos (new) view Kiron Kher videos (new) view Boman Irani videos (new) view Paresh Rawal videos (new) | ALSO READ scoop ~ Michael Jackson converts to Islam: report ~ A R Rahman inspires people to vote! ~ Hrithik Roshan to play lord Ram? ~ Sada enters Bollywood with 'Khallballi' ~ Konkona Sen does a lesbian act! ~ Ash and Bon Jovi unite for Live Earth ~ How Salman improvised a romantic scene with Katrina! ~ Katrina Kaif did 'Yuvvraaj' for emotional reasons ( more in scoop ) happenings ~ Big B, Bon Jovi and Roger Waters team up for a cause ~ 'Oye Lucky! Lucky Oye!' to premiere at IFFI ( more in happenings ) AKC HOT INDEX ECARDS > Halloween, New Year, Diwali, Birthday, Valentines, Love, Christmas MOVIES Dostana, Dasvidaniya, Ek Vivaah Aisa Bhi, EMI, Golmaal Returns, Fashion, Heroes, Roadside Romeo, Kidnap, Drona, Yuvvraaj , Rab Ne Bana Di Jodi , Oye Lucky! Lucky Oye! , Sorry Bhai MUSIC Rab Ne Bana Di Jodi , Yuvvraaj celebs » wallpapers » the celeb A-Z who's in » Katrina Kaif | Deepika Padukone | Ranbir Kapoor | Harman Baweja | Aishwarya Rai | Abhishek Bachchan | Imran Khan | Shahrukh Khan | Salman Khan | Aamir Khan | Hrithik Roshan | Akshay Kumar | Zayed Khan | Saif Ali Khan | John Abraham | Shahid Kapur | Kareena Kapoor | Vidya Balan | Priyanka Chopra | Rani Mukherjee | Mallika Sherawat | Bipasha Basu | Preity Zinta | Kajol | Neha Dhupia | Sameera Reddy | Juhi Chawla | Karisma Kapoor | Madhuri Dixit | Zeenat Aman | Payal Rohatgi | Sneha Ullal | Mahima Chaudhary | Meghna Naidu | Gayatri Joshi | Rakhi Sawant | Bhumika Chawla | Lisa Ray | Dimple Kapadia | Ayesha Takia | Dia Mirza | Sushmita Sen | Amisha Patel | Esha Deol | Amrita Rao | Amrita Arora | Genelia D'Souza | Arjun Rampal | Amitabh Bachchan | Vivek Oberoi | Raima Sen | Riya Sen | Rekha | Rimi Sen | Nigar Khan | Tanushree Dutta | Yana Gupta | Deepal Shaw | Shilpa Shetty | Celina Jaitley | Sonam Kapoor | Neha Oberoi | Nisha Rawal | Manjari Fadnis | Kamal Haasan | Rajnikant | Asin | Sanjay Dutt | Shahid Kapoor | Sherlyn Chopra | Farhan Akhtar | Prachi Desai | Koel Purie | Shahana Goswami | Adah Sharma | Kangana Ranaut | Anushka Sharma | Mugdha Godse | Masumeh Makhija | Minissha Lamba | Vidya Malvade | Malaika Arora | Shweta Kumar | | more... | 
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