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Bollywood strike ends, films to release from next weekFri, Jun 05, 2009 11:30 IST
Finally, the two-month long drought at the theatres is about to end as the producers/distributors and the multiplexes have reached an agreement over revenue sharing.
The standoff over the profit sharing ratios ended late on Thursday night after a 12-hour long meeting at Yashraj Studios between the exhibitors (multiplexes) and producers.
The strike began on April 4 by Bollywood producers who alleged that they stand to lose from the increasing demands of multiplexes for a larger chunk in the profits. The film industry stood united in strike and even big stars like Aamir Khan and Shahrukh Khan (who are producers as well) came out in full support of the producers’ demand.
Now, after two months of negotiations and failed talks, the impasse is broken and an agreement has finally been reached.
President of the Indian Motion Pictures Producers Association (IMPPA) Mukesh Bhatt has confirmed this to a news network. However, the official confirmation of the new profit sharing ratios is still awaited.
The top national multiplex chains in India are PVR, Big, Inox, Fame, Cinemax and Fun.
With the ending of the strike, new Bollywood movies will begin releasing from next week onward.
Kal Kissne Dekha , introducing Jackky Bhagnani and Vaishali Desai , is set to release on June 12.
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