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Shahid Kapur endorses Levi StraussThu, Mar 19, 2009 11:30 IST
Levi Strauss has signed Kaminey star Shahid Kapur as their new brand ambassador this season. This is Shahid’s biggest ever endorsement deal.
Shahid is going strong on endorsement front with Levi’s. The young actor has replaced Deepika Padukone whose contract with Levi’s got over last year in December. This time, the brand was on the lookout for a male ambassador. However, Akshay Kumar is still the Levi’s 501 ambassador.
A Levi’s spokesperson is quoted as saying, “Shahid Kapur is a youth icon and has a great fan following.” Levi’s also believe that Shahid can be good representative of both youth and style. India has noticed a good rise in the market for the Levi Strauss as a brand.
Shahid is the only another man from Bollywood who has been signed by Levi’s after Akshay. Otherwise, the brand always focuses on female actresses. In the past the brand has had Sushmita Sen and Kangana Ranaut as their ambassadors.
Shahid has signed a one-year contract to endorse the entire range of jeans-wear and accessories. On being roped in by Levi’s, Shahid feels “excited” and “great” to be “associated” with such a big brand.
The brand, along with its advertising agency, JWT, will soon launch a campaign with the actor. And Levi’s is also planning to showcase its winter collection at the forthcoming Lakme Fashion Week with the Levi’s Gen Next Show. And Shahid might walk the ramp for the brand.
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