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Video - Shahrukh Khan & Katrina Kaif's Lux moment

Shahrukh Khan goes ‘bekaboo’ over the scent of Katrina Kaif in the new Lux ad. SRK and Katrina will soon be seen in an advertisement together for the first time.

Bollywood superstar Shahrukh Khan and actress Katrina Kaif, who are set to scorch the screen in Jab Tak Hai Jaan (JTHJ), have come together for an ad campaign for beauty soap bar Lux.

The actors will endorse two new variants - Lux Peach and Cream, and Lux Strawberry and Cream - in their first ever endorsement together, said a statement.

Shahrukh came on board for Lux in 2005, and featured in a commercial with Bollywood beauties Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor.

This time, the Bollywood Badshah will feature as a 'bekaboo' (uncontrollable) with Katrina Kaif. In the ad, fragrance of the soap drives Shahrukh Khan 'bekaboo'.

"I'm happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me 'bekaboo'. The fragrance of Lux that stands for love and sensuality brings out the lover in me," SRK said at the shoot.

The commercial is shot and directed by French director Juan Delcan. It's Sufi-inspired music score has been composed by acclaimed poet and lyricist Gulzar, and sung by Sonu Nigam.

Katrina Kaif's look in the ad is styled by fashion designer Rocky S. "When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality," said the actress.

The ad will go on air on Diwali, Nov 13, the same day when JTHJ hits the screens.

(IANS)

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