Preity Zinta appointed brand ambassador of GoAir : Bollywood News : ApunKaChoice.Com


ApunKaChoice.Com	IndiaExpress.Com CricketZone.Com
Set as Homepage \| Add to favorites

HOME | SCOOP!! & NEWS | BOLLYWOOD

Preity Zinta appointed brand ambassador of GoAir
21st Apr 2007 10.01 IST
By Agencies

Preity Zinta has been roped in by an airline – GoAir – as brand ambassador to help prop up its image in an increasingly competitive market.

Announcing Preity as its brand icon, GoAir's MD Jeh Wadia Thursday said it was the first in its class to "appoint a Bollywood actress" to that position.

Bollywood superstar Shah Rukh Khan , who stars beside Preity in car promotional ads, is himself no stranger to the aviation industry, given the fact that he serves as a member on the Board of leading private carrier Jet Airways.

Keeping him company on Jet's Board are producer and director Yash Chopra and noted lyricist Javed Akhtar .

Model and actress Yana Gupta has a contract with Kingfisher Airlines of liquor baron Vijay Mallya, while others like Soha Ali Khan make do with promoting air hostess academies.

Bollywood has even promoted a foreign airline, with Pooja Bhatt playing a role for British carrier Virgin Atlantic.

The recent global brand launch of Jet Airways in Mumbai saw SRK and Shabana Azmi promoting the airline's plush new seats, which would be put on board the new aircraft the premier private carrier would be shortly inducting.

A GoAir statement said Preity would partner with the airline to make a strong statement in the airline space.

"The dazzling, gorgeous, charming" Preity personifies what the brand stands for – energetic, fun, stylish and youthful", the statement quoted Jeh Wadia as saying. Preity is reportedly dating his brother Ness.

Related
Preity Zinta
Shah Rukh Khan
Yash Chopra
Javed Akhtar
Yana Gupta
Soha Ali Khan
Pooja Bhatt
Shabana Azmi