Chak De effect: Sunil Shetty promotes hockey 13th Sept 2007
19.03 IST
By Aparajita Ghosh
Sunil Shetty was recently appointed the brand ambassador of the Indian national game.
Call it the Chak De effect or whatever, the fact remains that Indian hockey is on the rise. Indian team’s spectacular performance in the recently concluded Asia cup goes to prove that.
To give the game further impetus, the Hockey Federation recently roped in Bollywood actor Sunil Shetty as the game’s brand ambassador.
Now Sunil is ready to shoot a music video with the entire hockey team. The song has been composed by Sunil’s good friend Yusuf Khan, who is also directing the music video.
The four-and-a-half minute video has a punchline that Sunil hopes will become the slogan of the game in the coming weeks and months.
Sunil says the video will mainly focus on hockey players. He adds that he wants it to be a very slick and eye-catching video.
Talking about Chak De India , Sunil says he has seen the film and loved it very much. He adds that he finds it heartening to see that films and actors can promote the game through their work.
As the brand ambassador, Sunil looks forward to tap his contacts in Bollywood to promote hockey.
Chak De effect: Sunil Shetty promotes hockey
