Promoting a soft drink in Madurai proved to be a bitter experience for Simran, who was mobbed and had to face discomfort in the hands of her fans at different points in the city, on Friday.
Under the widely advertised promotional programme for the soft drink, the actress was to give away a gift to a lucky person, whom she saw having the soft drink, provided they correctly answered her query: "What is a colour."
At several points, the actress had to make a hasty retreat into her car as the fans pulled her shirt and touched her. At Arapalalaym, police lathicharged a group when the actress screamed out in pain after one of her fans pinched her.
At another point, when a fan was asked "what is a colour?" he told Simran "you" (meaning she had a good complexion), sending peels of laughter among the fans.
The police said proper arrangements had not been made for the promotional visit of the actress.